IronPlanet recently partnered with GraysOnline, a leading Australia online retail and auction company, to facilitate sales of excess construction and mining equipment from Australia.
With international interest currently outpacing regional demand, the partnership will enable Australian sellers to more easily find buyers for their excess inventory.
“Although the mining sector in Australia has slowed, there are still pockets of global demand," said Matt Bousky, vice president of global mining, IronPlanet. “Through this partnership, GraysOnline/IronPlanet will offer sellers a worldwide marketplace to reach buyers both in Australia and around the world.”
IronPlanet has an audience of nearly 1 million members and has sold more than $3 billion of used equipment to online buyers in nearly every country. Its weekly auctions offer a selection of construction, mining and agriculture equipment as well as cranes and trucks.
“In the current environment, accessing a global buyer base is essential to help our sellers move mobile mining and earthmoving machinery out of Australia and revenue into the hands of owners,” said Adam Scharer, director of industrial for GraysOnline. “Traveling around the country we saw, first hand, the increased amounts of machinery parked-up in yards. We realized that we needed a better solution than a traditional auction or tender campaign to help our clients sell their equipment. We’re thrilled to complement our national marketing expertise with a strong global partner. The strategic alliance allows companies to sell their assets into the strongest markets internationally.”
Pleasanton, Calif.-based IronPlanet is an online marketplace for used heavy equipment. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.
GraysOnline is an Australia-based commercial and industrial auction company, offering a range of consumer, industrial and commercial goods, direct from manufacturers and distributors.