Haulotte Sales Jump 22 Percent in Fourth Quarter

French access equipment manufacturer Haulotte posted consolidated sales of €139.3 million (about U.S. $172.5 million) in the fourth quarter of 2017 compared to €114.4 million in the fourth quarter of 2016, a 21.8-percent boost.

Michael Roth

Feb. 16, 2018

For the full year, consolidated sales were €510 million compared to €457.8 million in 2016, an 11.4-percent hike.

Sales of aerial work platforms jumped 21 percent in 2017, showing Haulotte’s position is strengthening in North America. Haulotte did well in most European markets, and increased revenue 19 percent year over year. Asia Pacific grew revenue 7.5 percent at constant exchange rates, thanks to a strong rebound in fourth quarter sales in the Middle East and Asia.

The decline in scaffolding sales in North America by 25 percent prevented Haulotte from growing its sales in the region, despite the large increase in AWPs.

Despite a slump in the Mexican market, sales in Latin America jumped 6 percent at constant exchange rates, showing improvement in other markets.

Haulotte expects sales to grow close to 10 percent in 2018.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.