From Sept. 12 through 21, the Genie U.K. team is hosting a nationwide road show in the United Kingdom to showcase Genie’s 16-meter, 52-foot Xtra Capacity Z-45/25 XC boom, the 20-meter, 65-foot hybrid Genie Z-60/37 FE boom and the versatile 12-meter, 39-foot electric Z-33/18 boomlift.

Traveling more than  600 miles within two weeks, the roadshow is led by Adam Mitchell, Genie territory sales manager U.K. North and Ireland; Keith John, Genie territory sales manager U.K. South and Ireland; and Lee Edwards, Genie sales director, U.K. and Ireland. The Genie U.K. team is accompanying two truck trailers stopping at 12 different venues hosted by Genie rental customer throughout the country.

"For many rental companies, due to the time and costs involved, sparing staff the opportunity to attend tradeshows and factory visits can be challenging,” said Edwards. “Our roadshow is an alternative solution that aims to offer all members of our rental customers’ staff the chance to meet the Genie team, as well as to see our most recent product developments in a timeframe adapter to their availabilities. It is also a welcome occasion for our rental partners to invite their respective end-user customers to join us to learn more about the versatile capabilities and cost efficiencies that Genie booms have to offer.”

Specifically developed for the European market in Umbertide, Italy, the electric Genie Z33/18 boomlift is an environmentally friendly machine adapted to numerous indoor and outdoor applications in the 12-meter, 39-foot height range.

In regard to the fuel electric Genie Z-60/37 FE boomlift, Edwards said: “Designed for indoor and outdoor use with low fuel consumption, thanks to its two modes of operation, this boom offers rental companies a versatile, sustainable and powerful ‘two-in-one’ solution that combines increased rates of utilization with high rental returns on invested capital.”