The Netherlands-based international mobile elevating work platform and telehandler rental specialist Riwal has named Søren Rosenkrands chief business development officer, a newly developed position for the international company. Rosenkrands’ professional experience in the industry spans close to 30 years.

Since 2001, Rosenkrands has been a key member of the Riwal team, most recently as COO technical. Also he was responsible for the integration of Riwal’s recent acquisition of German company AFI GmbH into the group.

As CBDO, Rosenkrands will be focusing on merger & acquisition opportunities to enable Riwal to realize its growth objectives. Rosenkrands reports to CEO Norty Turner, and will continue to serve on Riwal’s executive management team at its Dordrecht, Netherlands, headquarters.

“With Søren’s wealth of experience in the access rental industry and his extensive network, he will be instrumental in exploring opportunities with potential partners to further extend Riwal’s international market coverage,” Turner said.

Riwal has 67 branches in 16 countries and conducts business in more than 70 countries.