Wacker Neuson Re-brands Construction Equipment Line

Feb. 9, 2009
Wacker Neuson is introducing a new look to its entire line of light and compact equipment peoduct with the new Wacker Neuson brand, which emerged from the merger between Wacker Construction Equipment AG, based in Munich, and Neuson Kramer Baumaschinen AG, based in Linz, Austria. The company, with U.S. headquarters in Menomonee Falls, Wis., is currently re-branding more than 250 light equipment models.

Wacker Neuson is introducing a new look to its entire line of light and compact equipment peoduct with the new Wacker Neuson brand, which emerged from the merger between Wacker Construction Equipment AG, based in Munich, and Neuson Kramer Baumaschinen AG, based in Linz, Austria. The company, with U.S. headquarters in Menomonee Falls, Wis., is currently re-branding more than 250 light equipment models.

“This is a very exciting time for our global organization,” said Wacker Neuson president and CEO Chris Barnard.

Wacker Neuson’s full line of light equipment compaction, concrete, demolition and utility products will receive a facelift featuring a new gray and yellow color scheme and a unique red and gray button-like symbol.