Southeastern Equipment has added a new sales representative and new parts assistant to its staff, the company said.

Kevin O’Keefe has joined Southeastern as outside sales representative at the company’s Holt, Mich., location, selling the company’s entire line of equipment in southeastern Michigan, including Livingston, Genesee, Washtenaw, Shiawassee and Ingham counties. O’Keefe has extensive sales experience in the medical and pharmaceutical industries.

Southeastern also hired Ryan Bebout as parts assistant at the Dublin, Ohio, location. Bebout’s responsibilities will include parts counter sales for all Case and Kobelco parts. Bebout worked for several years with C&C Golf Cart Sales in Mechanicsburg, Ohio, expanding his background in small engine mechanics, parts and sales.

Southeastern, based in Cambridge, Ohio, has 18 branches in Ohio, Michigan, Kentuck and Indiana. It represents Case Construction, Kobelco, New Holland, Bomag, Gradall, Kubota Construction, Hyundai, Terex, Alamo, Badger Equipment, Genie Skytrak, JLG, Sullair and more. With a strong rental division, Southeastern is No. 68 on the RER 100.