Florida Caterpillar dealership Ring Power has named Brian Cholmondeley senior vice president, director of Power Systems division. Cholmondeley replaces Vaughn Beasley who retired March 8 after a career-spanning 36 years with Ring Power.
Cholmondeley began his career with Ring Power in June 1994. In his 23 years with the company, Cholmondeley has worked as heavy equipment sales representative, assistant government sales manager, Cat Rental Store east coast sales manager, and most recently Cat Rental Store general manager. In 2011, he was named assistant vice president and in 2013 vice president.
“Brian has exhibited great leadership skills throughout his tenure with Ring Power, developing a strong team that is focused on our customers,” said Kevin Robbins, executive vice president of sales. “We look forward to his continued success working with the Power Systems division.
Cholmondeley, in addition to overseeing power equipment rental, will also be responsible for power systems’ operations, new and used commercial and industrial engine and generator sales, marine engine sales and compressed air equipment sales.
Ring Power also named Frank Streva senior vice president, director of used equipment sales. Streva recently joined Ring Power after 12 years with Louisiana Machinery, another Cat dealership.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.