Ontario’s Cooper Equipment Rental Opens Trench Safety Specialty Division

Cooper Equipment Rentals, one of Canada’s largest equipment rental companies, has opened Cooper Trench Safety, a specialty division to meet the trench safety needs of contractors in the greater Toronto area.

Michael Roth

Aug. 12, 2016

2 min read

The launching of a trench safety division furthers Cooper Equipment Rentals39 ability to be a one stop shop for its customers — The launching of a trench safety division furthers Cooper Equipment Rentals' ability to be a one stop shop for its customers.

Cooper CEO Darryl Cooper told RER that the trench safety division, located in Stouffville, Ontario, in the GTA, represents “a substantial investment and full line offering of everything from trench shields, shoring and road plate to complete slide rail systems. We decided to get into this business because a large number of our existing customers were doing business with us on the traditional rental lineup and then going elsewhere to rent their trench safety equipment. We believe the market is underserved in the GTA and we felt we could offer a ‘one stop shop’ solution for our customers. Cooper Trench Safety is operating as a separate division under the Cooper Equipment umbrella so as to keep and maintain a high level of expertise which is required in a specialty safety business like this.”

Headquartered in Mississauga, Ontario, Cooper Equipment Rentals offers a full line of compact, aerial and heavy construction and industrial equipment. The company, established in 1972, is No. 42 on the RER 100, having grown significantly through acquisition in recent years, most notably the purchase of SMS Rents, giving it 21 locations in Ontario and Quebec.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.