Kirby-Smith Hires Keffer to Manage Rental Strategy as VP of Sales

Distributor Kirby-Smith Machinery has hired Del Keffer as vice president of sales to manage Kirby-Smith’s rental strategy and the direction of corporate sales. Keffer will be located at Kirby-Smith’s Dallas branch.

Michael Roth

Sept. 17, 2016

Dealership rental and manufacturing veteran Del Keffer is Kirby Smith39s new vice president of sales — Dealership, rental and manufacturing veteran Del Keffer is Kirby Smith's new vice president of sales.

“In a very short time, Del has proven to be a dynamic leader with a keen eye for strategy and a good ear for the needs of our customers,” said Jeff Weller, vice president and chief operating officer. “In this industry, the ability to be genuinely customer-facing is crucial to success. There is no doubt he will bring a velocity and intensity to our sales operations as we continue to look for ways to generate greater value for our customers.”

For the past seven year, Keffer has served as an executive in the over-the-road transportation industry, but his four-decade journey through the heavy equipment and transportation business began with a position as a parts expediter in Tucson, Ariz. He has worked in parts, sales, operations management, and executive management in manufacturing, equipment dealerships and equipment rental for 27 years.

Kirby-Smith Machinery, based in Oklahoma City, is No. 38 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.