The Hertz Corp. and Donlen, a comprehensive and integrated provider of financing and asset management solutions for the fleet industry, have launched HERC Ready Finance, an equipment acquisition program in collaboration with Hertz Equipment Rental Corp.

HERC Ready Finance combines the financial expertise of Donlen with the resources from Hertz Equipment to provide a broad range of products and funding options to the fleet industry. Hertz Equipment's commercial customers now have access to "one-stop-shopping" for financing and assets across a full spectrum of equipment and trucks, the company said.

"HERC Ready Finance shows what two industry leaders can achieve by working together,” said HERC president Lois Boyd. “Hertz Equipment has one of the strongest fleet mixes in the equipment rental industry; by also offering financial options through Donlen, we further illustrate our position as the leading market solutions provider."

"Today's hard-pressed credit markets often make it difficult to access capital, especially for small to mid-size companies," said Mike Lewis, Donlen senior vice president and general manager, equipment leasing. "Customers are looking for options, and HERC Ready Finance gives them a seamless financial solution for the purchase of HERC equipment. By employing our respective resources, Donlen and HERC together are providing a way to help companies succeed and grow."

This is the second product launched by Hertz and Donlen that leverages the strength of their relationship. Previously, Hertz Value Lease was introduced to the market to provide a fleet industry leasing alternative product. By virtualizing the Hertz rental inventory and making it available to their customers for lease, commercial fleets can finance quality, pre-driven vehicles for a shorter time at a lower cost.

To obtain a quote or to learn more about HERC Ready Finance, visit www.donlen.com/herc-ready-finance. HERC Ready Finance is not currently available in North Dakota, Rhode Island and California.

A wholly owned subsidiary of The Hertz Corp., Northbrook, Ill.-based Donlen is an integrated provider of financing and asset management solutions to the fleet industry.

Park Ridge, N.J.-based HERC is No. 4 on the RER 100.