H&E Equipment Services has named 30-year rental industry veteran Rob Hepler as senior vice president of sales, H&E’s top rental sales position. In this role, Hepler will oversee planning and strategy as well as talent and sales development to assist H&E’s ongoing rental growth.

Hepler holds a bachelor’s degree in marketing from Indiana University and has more than 30 years of experience in the equipment industry as an owner and senior-level executive. He has a consistent record of delivering strong, sustainable revenue and profit gains through strategic marketing, sales, business planning, talent development and relationship building, said H&E. 

“Knowing Rob for the better part of my career, I have always been impressed with his ability to recognize and motivate talent, while driving strong revenue gains,” said Brad Barber, president and chief operating officer for H&E. “Rob is an outstanding addition to our senior management team and he will help lead continued growth in the rental segment of our business.”

Based in Baton Rouge, La., H&E Equipment Services is No. 8 on the RER 100. The company has 69 locations throughout the Gulf Coast, Mid-Atlantic, Intermountain, Southwest, Northwest and West Coast regions.