ERS Lift, Huntsville, Ala., has hired Jesse Purser as regional sales manager. Purser will oversee ERS’ expansion into Virginia, North Carolina, South Carolina and eastern Georgia. Purser brings more than a decade of construction and rental industry experience, specializing in aerial lift and material handling.

ERS Lift specializes in re-rental, repairs, repaint and sales of large aerial work platforms. The company offers articulating booms from 80 to 150 feet, straight booms from 80 to 185 feet, as well as telehandlers from 6,000 to 16,000 pounds. The company also has compact electric crawler booms (atrium lifts).

“We are fortunate to have hired someone with the professionalism and desire to help make each transaction seamless,” said owner and founder Heath Boone. “His customer service is exceptional and will be a huge benefit for our customers. ERS is the leading wholesale equipment company specializing in large aerial and material handling for the southern U.S.”