The Associated of Equipment Management Professionals has named EquipmentWatch, a unit of Penton, as the newest member of its Strategic Alliance Program, joining AT&T, Castrol, Caterpillar, Construction Equipment, CNH Construction Equipment, John Deere, Komatsu, Randall Reilly Construction Media, Telogis, Trimble, United Rentals and Volvo.

Partners are an integral part of the enhancement of AEMP programs designed to provide professional development for the equipment management profession. Partners are committed to the “Equipment Triangle,” the manifestation of higher levels of communication and cooperation between the manufacturer, distributor and end-user, and the adherence to AEMP’s Standards of Ethical Conduct.

“As long-time members of AEMP, we have been impressed with the growth trajectory and focus we have seen over the past few years,” said Garrett Schemmel, managing director of EquipmentWatch. “As a Strategic Alliance Partner, we believe we can help AEMP and its members grow.”

“AEMP is pleased to welcome EquipmentWatch as a Strategic Alliance Partner,” said Stan Orr, president and chief strategy officer of AEMP. “Organizations whose values and goals align with AEMP and the Equipment Management profession only strengthen our industry. The data services and resources EquipmentWatch will be providing to AEMP are crucial as we continue to sift through and make sense of big data. The ability to make strategic data-driven decisions to maximize daily operations and the bottom line for our members is critical for their and our success.”

EquipmentWatch has almost 50 years of experience serving contractors, equipment manufacturers, dealers, lenders and insurers, and government agencies involved in large infrastructure construction. For more information, visit