Deere Dealer Honnen Notches 50 Years in Business

In 2013, John Deere construction equipment dealership Honnen Equipment will celebrate 50 years in business. The company began in 1963 as a single-location dealership in Denver and has now grown to 10 locations throughout the Rocky Mountain region.

Honnen provides sales, rentals, parts and service for Deere construction and forestry equipment, as well as John Deere commercial worksite products; Hitachi construction equipment; Manitowoc, Grove and National cranes; Wirtgen milling machines; Vogele pavers; Hamm rollers and compactors, and other allied products and equipment.

In addition to its Denver headquarters, Honnen has facilities in Grand Junction and Durango, Colo.; Casper, Gillette and Rock Springs, Wyo.; Salt Lake City, Ogden and St. George, Utah, and Idaho Falls, Idaho.

 

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Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.

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