Cooper Equipment Rentals to Open Second Edmonton Branch

Cooper Equipment Rentals is opening its fourth Western Canada location and second in Edmonton, Alberta.
Oct. 11, 2017

Cooper Equipment Rentals is opening its fourth Western Canada location and second in Edmonton, Alberta. CEO Darryl Cooper told RER the company hopes to open the new 8,640-square-foot branch just off Highway 16 on the west side of Edmonton by Nov. 1.

“Kyle Breen is the new branch manager for Edmonton West,” said Cooper. “Jason Rackel is the new branch manager in Edmonton East, which is the original 4-Way Equipment Rental branch, and Lee Briscoe has assumed the position of regional manager for Northern Alberta.”

Cooper Equipment Rentals, based in Mississauga, Ontario, has 26 branches, primarily in Ontario and Quebec. It entered the Alberta market earlier this year with the acquisition of 4-Way Equipment Rentals in Edmonton, and then added two more Alberta branches with the purchase of aerial rental specialist Alberta Lift.

Cooper Equipment Rental is No. 35 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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