Briggs Equipment Names Meinecke VP and COO

May 29, 2013

Briggs Equipment has named Chris Meinecke vice president and chief operating officer of Briggs USA. Meinecke has been with Briggs for more than 22 years, the last three-and-a-half as chief operating officer of Briggs U.K.

In his new role, Meinecke will be responsible for managing all U.S. operations, growing the U.S. business and building the Briggs brand across the country.

“Chris’ extensive knowledge of sales, operations and the Briggs culture will be essential as we continue to successfully build the company and grow the Briggs brand,” said Mike Winemiller, president of Briggs International. “His ability to build successful teams and drive sales will be instrumental in moving the company forward and creating long-term partnerships with our customers.”

Meinecke joined Briggs upon graduation from the University of Texas in 1991. He has served in many roles including branch manager in the company’s San Diego, Houston, New Orleans and Dallas offices and regional manager for Briggs’ Inland Region.

Based in Dallas, Briggs Equipment is No. 24 on the RER 100.