“Blind Side” Character Tuohy to be Keynote Speaker at The Rental Show

Sept. 9, 2010
The American Rental Association this week announced that to provide more of what past attendees have asked for, The Rental Show 2011 will feature a full day of educational seminars, a special new product showcase, an inspirational keynote message from Leigh Anne Tuohy of “The Blind Side” fame and additional networking events next year in Las Vegas. The Rental Show is set for Feb. 27-March 2 at the Mandalay Bay Convention Center.

The American Rental Association this week announced that to provide more of what past attendees have asked for, The Rental Show 2011 will feature a full day of educational seminars, a special new product showcase, an inspirational keynote message from Leigh Anne Tuohy of “The Blind Side” fame and additional networking events next year in Las Vegas. The Rental Show is set for Feb. 27-March 2 at the Mandalay Bay Convention Center.

“The Rental Show 2011 will allow rental business owners and managers the opportunity to leverage the substantial investments they’ve made in their businesses,” said Christine Wehrman, American Rental Association CEO. “By attending, these owners and managers will be able to save money and make money, plus achieve personal and professional growth from the unmatched combination of education, networking and rental trade show.”

Highlights for the 2011 Show include:

  • The return of a full day of educational seminars on Sunday, Feb. 27, plus morning seminars March 1-2. Topics will include business planning, social media, sales, business strategies, human resources, employee motivation, communication, customer service, marketing plus half-day sessions on cash flow and leadership.
  • The Rental Town Hall sessions again will be held, as well as sessions on driver safety, the rental market outlook, working with the General Services Administration and aerial work platform fall protection training.
  • A New Product Showcase area on the trade show floor, highlighting the latest products in each of the show floor departments: Construction/Industrial, General Tool/Homeowner and Party/Special Event. In addition, a First-Time Exhibitor Pavilion will spotlight companies that have not exhibited previously.
  • Networking events such as Lunch With ARA, a luncheon where ARA’s volunteer award winners and Certified Event Rental Professional (CERP) graduates will be recognized; Leverage at LAX, an exclusive event for ARA at LAX Nightclub in Luxor Las Vegas that also will include a fundraising event for ARAPAC, ARA’s political action committee; new regional receptions that allow attendees to connect with other rental professionals from their areas; and Reception With a Purpose, which will feature a charity auction supporting the ARA Foundation.
  • The keynote session with Leigh Anne Tuohy speaking on “Behind the Blind Side: Overcoming Obstacles in the Face of Adversity.” Tuohy and her family were the subject of the film “The Blind Side,” with actress Sandra Bullock winning an Academy Award earlier this year for her portrayal of Tuohy. The keynote session also will include the Rental Hall of Fame induction.
  • Events & Tents, a workshop for those in party and special event rental, on the afternoon of Saturday, Feb. 26, and the morning of Sunday, Feb. 27. The program will feature an industry tour to MGM Resort Events, a reception at MGM Grand’s Tabu Ultra Lounge, seminars and a breakfast presentation.

Through Oct. 31, an Internet-only registration special is available that allows ARA members to receive full registration for $99. (Non-members can register for $199 through Oct. 31.) Full registration includes the three days of trade show, all show seminars and the keynote session. And through Sept. 30, exclusive early-bird discount hotel rates are available for Mandalay Bay Resort & Casino and THEhotel at Mandalay Bay. Special discount pricing is available on both registration and hotel rooms for a limited time only.

For more information, visit www.TheRentalShow.com.

Headquartered in Moline, Ill., The American Rental Association is an international trade association for the owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment.