Acme Lift Co., leading aerial equipment re-rental company, has named Dan Vita, veteran of more than 15 years of experience in management in equipment rentals and sales, vice president of business development. Vita will play a key role in charting the strategic direction of the wholesale rental specialist.

Vita comes to Acme Lift from Irvine, Calif.-based Cummins Pacific where – as director of sales since last year – he played an instrumental role in the merger of the company with Cummins West. Vita was responsible for developing and meeting all sales plans for Cummins Pacific’s six Northern California locations.

As general manager of Cummins West’s engine business from 2008 to 2013, Vita designed, launched, hired and trained a sales team to move the company’s focus from the wholesale to retail market. Prior to that, from 2004 to 2008, Vita worked as a territory manager for Cummins West and the company’s subsidiary Shanahan Equipment, representing the Komatsu equipment line to customers along the Northern California coast. Vita was a top revenue sales performer in 2004, 2005 and 2007.

Vita also had a five-year stint with United Rentals from 1998 to 2003, beginning as a merchandising manager for three locations in Oregon, consolidating vendors and growing annual sales by nearly 40 percent. He was quickly promoted to branch manager at multiple locations in Oregon and Northern California.

“The addition of Dan to the Acme Lift team adds unique and significant depth to our rental, customer service and new product introduction capabilities,” said Woody Weld, chairman and CEO of Acme Lift. “His work in both the rental and equipment sales industries makes Dan uniquely attuned to all of the equipment requirements of our constantly evolving rental customer base.”

“Dan is a true veteran of our industry and is extremely knowledgeable and customer-focused,” added Mike Crouch, president and chief operating officer of Acme Lift. “I worked with him in the U.S. Rentals days and he has continued to grow with Shanahan-Cummins over these many years. We are lucky and pleased to have Dan join the Acme team.”

Acme Lift, based in Mesa, Ariz., has the largest selection of 80-, 120-, 135-, 150- and 180-foot boomlifts and 6,000- to 40,000-pound telehandlers for re-rent, the company said. Acme Lift Co. is No. 60 on the RER 100.