Acme Lift Co. has named Mike Crouch president and chief operating officer of Acme Lift Co., bringing more than 35 years of equipment rental industry experience to the world’s largest wholesale rental company. Crouch most recently worked as Volvo Rents’ vice president of business development and spearheaded the acquisition of dozens of rental companies.
“I am really excited to have Mike come aboard and think he is a perfect fit for Acme Lift as we begin to build and grow our company into the future,” said Woody Weld, chairman and CEO of Acme Lift. “Mike has incredible depth of experience in every aspect of rental operation, plus his knowledge related to the growth of rental companies and the integration of mergers and acquisitions make him a very valuable asset which will help drive Acme Lift’s future plans.”
“Acme Lift has a dynamic team, which I am honored to join,” added Crouch. “I look forward to using my expertise to push forward Woody’s vision of Acme Lift’s future business model and his drive to focus on customer service in the wholesale rental sector.”
Crouch began his equipment rental career with Hertz Equipment Rental Corp. in 1978 in Seattle as a sales coordinator. Within two years he rose to regional vice president. Between 1981 and 1995 he worked at U.S. Rentals, MQ Power and HERC in California and Texas, in operations and sales management. In 1995, he returned to U.S. Rentals as division manager and remained when U.S. Rentals was acquired by United Rentals. In 2002, Crouch became vice president of Volvo Rents Europe and a member of the company’s European management team. In 2004, he returned to the U.S. as vice president of operations for North America, and for the past three years he was Volvo Rents’ vice president of business development, focusing on mergers and acquisitions as the company expanded to 132 locations in less than two years.
Acme Lift Co., Mesa, Ariz., has a large fleet of 80-, 120-, 135-and 150-foot boomlifts and 6,000- to 12,000-pound telehandlers for re-rent. Acme Rents is No. 59 on the RER 100.