Subaru International Power Products has launched a new loyalty program to support and reward its dealer network. The company began the program at February’s Rental Show in Atlanta. Dealers earn loyalty points for every Subaru engine sold. To receive the points, dealers log in to the new dealer portal and register the serial number of the sold engine. Dealers can redeem points for Subaru products, apparel or marketing materials through the portal.
“Our dealers do a great job of promoting our equipment to their customers, and we created the loyalty program to show our appreciation for their continued loyalty,” said David Frank, Subaru vice president of sales and marketing. “The new dealer portal not only lets our dealers track and redeem loyalty points, but it also provides them extremely useful resources, such as product information, training and certification opportunities.”
After creating a user profile on the portal, dealers can enter, track and redeem points on the loyalty program page. The page features the product registration form for sold engines and other loyalty program details. The portal also includes access to product information, service bulletins, operators’ manuals and warranty services.
