RER 100 - The Listing

May 28, 2009
Who are the RER 100? Get complete information about rental volume, locations, website URLs and editorial comments. Find out who has been hit hardest by the recession and who has thrived in spite of it.

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The RER 100 Slows down
Recession has caused most RER 100 companies to cut costs, slow expansion and wonder when they'll hit bottom.

Alphabetical list with rank
A handy alphabetical reference of all 115 RER 100-ranked rental companies...


Company Name (Last year's rank) Headquarters Top Officer Website 2008 Rental Volume in Millions 2008 Total Volume in Millions Total Number of Outlets
1 UNITED RENTALS (1)
Greenwich, Conn.
Michael Kneeland
www.ur.com
$2,469.0 $3,267.0 625
Editorial Comments: Revenue dropped as economy slowed; reduced capex and fleet size and consolidated branches. A record $1.3 billion of equipment transferred among branches, on average each quarter, to better align fleet with demand. Interim tag dropped for Kneeland, a career rental man not afraid to be tested by fire. Founder Jacobs inducted into rental Hall of Fame. Average rental transaction length grew from 17 days in 2007 to 19 in '08, while percent of revenue from monthly rentals rose from 68.2 to 69.8. Developed “FAST” system, including GPS tracking, handheld computers, fleet bar coding, improved delivery, pick-up, dispatch and routing. Free-cash flow generation increased 38 percent to $335 million, while United closed or consolidated 75 underperforming branches.
2 RSC EQUIPMENT RENTAL (2)
Scottsdale, Ariz.
Erik Olsson
www.rscrental.com
$1,567.3 $1,765.2 464
Editorial Comments: Putting a lot of energy into environmental initiatives, with resulting cost savings. Numbers roughly flat year over year, benefiting from diversification into industrial markets. Acquired former 100 listee American Equipment Rentals in New England to further penetration into Northeast. Average fleet age was 33 months at close of 2008. During 2008, expanding scope of presence in industrial markets by hiring industrial sales professionals, expanding equipment offering to focus more on industrial needs, transferred fleet to more industrial locations, and opened branches closer to industrial areas, growing industrial rental revenue 7 percent.
3 SUNBELT RENTALS (4)
Fort Mill, S.C.
Joseph Phelan
www.sunbeltrentals.com
$1,410.8 $1,598.8 414
Editorial Comments: Rental numbers almost the same as '07. Ashtead, requiring a different skill set during recession, replaced Cliff Miller with Phelan, coming to Sunbelt from DHL. Sunbelt's relatively low debt multiple likely to be strong point in the coming year.
4 HERTZ EQUIPMENT RENTAL CORP. (3)
Park Ridge, N.J.
Gerry Plescia
www.hertzequip.com
$1,274.0* $1,722.0* 255
Editorial Comments: Company's operations in Spain hit hard while China rental branch off to a good start, helped by Hertz brand name and good relations established by Chinese management team (Europe and Asia numbers not reflected here). Reduced fleet size about 10 percent and likely will do so more in '09. Percentage of revenue devoted to industrial increased as construction stagnated.
5 HOME DEPOT RENTALS (5)
Atlanta
Jim Summers
www.homedepotrents.com
$598.0* n/a 1,225
Editorial Comments: Slowdown in pro contractor business offset by improvement in homeowner traffic. Reduced hours of operation in rental departments to cut costs. Expects to open a half dozen new departments in '09. Paid stricter attention to util-ization on a regional basis, reducing the number of items offered in rental, concentrating on the quick movers.
6 NES RENTALS (6)
Deerfield, Ill.
Andrew Studdert
www.nesrentals.com
$343.0 $406.0 75
Editorial Comments: A 17.5-percent rental revenue drop not surprising for a company that converted its fleet to more than 90 percent aerial. A particularly strong presence in Michigan in support of the auto industry is another hard hit for NES. Still involved with some large projects and some positive pockets in the Gulf region. 20-percent manpower reduction and other reduced costs keeping balance sheet respectable. Renewed emphasis on aerial safety led to awards from IPAF and the National Safety Council.
7 AHERN RENTALS (8)
Las Vegas
Don Ahern
www.ahernrentals.com
$329.5 $381.6 53
Editorial Comments: Keeps on growing no matter what the obstacle, posting 12.3-percent rental and 12.1-percent total revenue hikes in '08. Slowdown in Las Vegas and southern California and a lot of under-utilized fleet. Opened branches in Texas and headed into the southeast, opening in Charlotte, Atlanta, and at least five more planned. Still, downsizing fleet in the face of lower rates and utilization trends. Government-funded projects taking the place of private sector business in many markets, and more equipment being rented in packages rather than individual units.
8 MAXIM CRANE RENTAL CORP. (7)
Bridgeville, Pa.
Art Innamorato
www.maximcrane.com
$325.5* $378.0* 34
Editorial Comments: Acquired by Platinum Equity Co. in July with talk of aggressive expansion, but those plans may have been sidelined by the recession. Has strong presence in power, industrial, telecommunications and commercial construction markets.
9 H&E EQUIPMENT SERVICES (9)
Baton Rouge, La.
John Engquist
www.he-equipment.com
$295.4 $1,069.0 64
Editorial Comments: Began initial implementation of new ERP system, with a company-wide rollout expected later this year. Differentiates from competition with an integrated model, dealership with parts and service, and sales of new equipment along with a sophisticated rental operation. Strong in Intermountain West, Southwest, West Coast, Gulf Coast, Southeast and Mid-Atlantic. Reduced capex spending for rental fleet by 67 percent; cut costs and reduced staffing.
10 AGGREKO NORTH AMERICA (13)
Houston
George Walker (president North America);
Rupert Soames (CEO Aggreko plc)
www.aggreko.com
$294.3 $386.5 53
Editorial Comments: Nearly 20-percent rental revenue hike and 14.5-percent total revenue increase as Aggreko grew its base business and improved market share, boosted by hurricane activity and major event year with the presidential campaign and additional golf tournaments. Although Obama inauguration and the Super Bowl were pluses, expects softening conditions in '09, hoping for boost in 2010 from Winter Olympics.
11 FINNING (10)
Edmonton, Alberta
Paul Gour/Harry Hoyer
www.finning.ca
$278.2 $3,017.7 36
Editorial Comments: Small revenue increase for Canada's largest rental company and the world's biggest Caterpillar dealer but 9.6-percent boost in overall volume, thanks to strong demand from oil sands and other mining sectors. Lower construction setting in to western provinces, although stimulus spending may help in late '09. Spent more than $7 million on new IT system to go online in '10.
12 SUNSTATE EQUIPMENT CO. (12)
Phoenix
Mike Watts
www.sunstateequip.com
$226.0* n/a 56
Editorial Comments: Rental volume declined for Sunstate, while expanded footprint provided decent markets away from Arizona and California. Hands-on branch management helps turn equipment around quickly from shop to ready line. Compensating sales staff on salary rather than commission encourages a teamwork approach. Longevity and continuity of management team a strong plus.
13 NEFF RENTAL (11)
Miami
Graham Hood
www.neffcorp.com
$225.0 $277.0 64
Editorial Comments: Rental and total volume drops of 15 percent not surprising given Neff's strong presence in Florida and the battered Southwest. Worked with consulting firm Bluewolf to enhance ability of sales reps to access tailored customer information on a single screen, fueling sales call volume increase.
14 ALL ERECTION & CRANE RENTAL CORP. (14)
Cleveland
Michael Liptak
www.allcrane.com
$216.5* n/a 30
Editorial Comments: Opened new branch in North Carolina and a larger one in Pennsylvania. Added to fleet of service trucks. Annual meeting of service managers is indication of company's attention to detail and commitment to strong service performance.
15 THYSSENKRUPP SAFWAY (--)
Waukesha, Wis.
Marc Wilson
www.safway.com
$204.0* n/a 95
Editorial Comments: Specialist in scaffolding products and services used in new construction and renovation projects, suspended access, petrochemical plants, power plants, shipyards and other industrial sites. Provides sales, rental, labor services, training, engineering, design, project management and computerized inventory management.
16 AMECO (15)
Greenville, S.C.
Gary Bernardez
www.ameco.com
$190.0 n/a 31
Editorial Comments: Continues to expand internationally. Distribution and rental business in Mexico has been vital. Still owned by construction giant Fluor but percentage of business outside of Fluor has grown as company's model becomes more independent. Concentrates on entire job, from feasibility studies and preliminary estimates to project management as well as equipment.
17 AMQUIP CRANE CORP. (18)
Philadelphia
Frank Bardonaro
www.amquip.com
$187.0 $187.0 13
Editorial Comments: 21-percent rental volume increase for fast-growing Pennsylvania-based crane specialist. Aggressively going after market share, hiring staff and opening new offices. Acquired Atlanta-based Powell Equipment. Received the first-ever tower crane permit in city of Philadelphia. Bardonaro won award for spearheading safety standards for tower cranes; increasingly finding documentation of strong safety record helps win jobs.
18 PATENT CONSTRUCTION SYSTEMS, Division of Harsco Corp. (16)
Paramus, N.J.
Robert Safier
www.harsco.com; www.patentconstruction.com
$174.8* $268.5 42
Editorial Comments: Rental scaffolding, shoring and forming specialist. Its scaffold tracker software facilitates the management of the scaffolding process, including invoicing and costing, safety and inspections, manpower and production, inventory and equipment. Could have tough go in 2010.
19 VOLVO RENTS (17)
Asheville, N.C.
Barry Natwick
www.volvorents.com
$166.0 $281.0 83
Editorial Comments: Raised volume despite slowing economy. Developing Hardhat Comedy Tour, supplying comedians with knowledge of construction for special evenings to raise money for food banks and raise Volvo Rents' profile in local communities. Management continually grows support for franchisees to make system work. Loves the smell of diesel fuel in the morning.
20 RING POWER (19)
Jacksonville, Fla.
Randy Ringhaver
www.ringpower.com
$120.0* n/a 14
Editorial Comments: Significant dropoff for Ring Power in heavily over-fleeted Florida market where rental rates have plunged dramatically. Company laid off people for the first time in its 47-year history.
21 EQUIPMENT DEPOT (21)
Waco, Texas
David Turner
www.eqdepot.com
$116.6* $468.0* 36
Editorial Comments: During 2008 re-branded Levee Lift, Portman Equipment Co. and Forklifts Inc. as Equipment Depot. Owned by Houston-based Pon Material Handling, Equipment Depot is now a dealership group with five operating companies and 43 equipment stores with coverage in 12 states. Entered Nashville, Tenn., market. Acquired Equipment Service Inc. in Longview, Texas. Plans to acquire additional companies during 2009.
22 BRIGGS EQUIPMENT (20)
Dallas
David Bratton
www.briggsequipment.com
$113.0 $415.0 37
Editorial Comments: A 15-percent rental revenue decline for Dallas-based company with primary strength in Texas and Southeast. Opened a new contractor rental and aerial division in Conley, Ga., to enhance presence in greater Atlanta market.
23 HOLT CAT (22)
San Antonio
Peter Holt
www.holtcat.com
$109.0 $1 billion + 20
Editorial Comments: Nearly 5-percent rental volume increase as company celebrated its 75th birthday. Opened new generator set packaging and engine rebuild facilities in Longview and San Antonio.
24 BATTLEFIELD EQUIPMENT RENTALS (23)
Stoney Creek, Ontario
Randy Casson
www.battlefieldequipment.ca
$101.3 $178.2 36
Editorial Comments: Nearly 5-percent year-over-year rental revenue increase largely the result of new locations in Sault Ste. Marie, where company acquired Mid-Canada Rentals, and Concord, Ontario. Revenues generated by stores open for more than one year increased 5.5 percent on an expanded rental fleet. Demand slowed in the fourth quarter.
25 RED-D-ARC WELDERENTALS (27)
Austell, Ga.
Mitch Imielinski
www.red-d-arc.com
$98.0 $120.0* 43
Editorial Comments: World's leading rental provider of welding equipment continues its growth in North America, and internationally with new joint venture in United Arab Emirates. Parent company Airgas Inc. acquired Oilind Safety, a provider of rental safety equipment and safety services, expanding its presence on the construction jobsite.
26 WAGNER RENTS (25)
Denver
Bruce Wagner
www.wagnerequipment.com
$68.7* n/a 19
Editorial Comments: Down a couple of percent as recession hit mountain region in late '08. Opened new Cat Rental Store on grounds of dealership in Burlington, Colo. Expects to benefit from bridge and repair work in Colorado where state set aside funds for long-needed improvements; and military base work in El Paso where troop re-deployment creates infrastructure needs.
27 FABICK RENTS (28)
Fenton, Mo.
Doug Fabick
www.fabickcat.com
$66.8 $145.0* 12
Editorial Comments: Had 9-percent rental volume jump in 2008 and expects the same in 2009. Power systems rental continues to gain momentum with new joint venture company in Houston, Energy Rental Solutions. Continued growth in the light construction and aerial equipment areas is expected in 2009.
28 BLANCHARD RENTAL SERVICES (31)
West Columbia, S.C.
Joe Blanchard
www.blanchardmachinery.com
$64.0* n/a 9
Editorial Comments: Rent-to-own increased while rent-to-rent dropped for Blanchard in 2008. Dealership created forestry and recycling division to capture burgeoning recycling market. Added Metso mobile crushing plants and Doppstadt grinders, chippers, shredders and sorting stations for the recycling market.
29 MUSTANG RENTAL SERVICES (26)
Channelview, Texas
Brad Tucker
www.mustangcat.com
$62.5 n/a 8
Editorial Comments: Rental volume down 4 percent but Galveston Island and upper Texas coast reconstruction from Hurricane Ike provided late-year rental revenue boost.
30 ESSEX CRANE RENTAL (32)
Buffalo Grove, Ill.
Ron Schad
www.essexcrane.com
$61.8 $85.3 19
Editorial Comments: Revenue increase driven by increased crane utilization and higher crane rental rates as company changed inventory to larger, higher-lift-capacity cranes. Acquisition by private equity group Hyde Park finalized. Expects benefits from government stimulus package in the second half of '09, especially highway and heavy bridge construction, civil works programs, water and wastewater treatment, and alterative energy projects.
31 SCOTT CONSTRUCTION EQUIPMENT (37)
Monroe, La.
Scott Cummins
www.scottcompanies.com
$61.5 n/a 19
Editorial Comments: Another large rental volume jump (25 percent) for Volvo dealer still benefiting from post-Katrina reconstruction and 2007 merger with Iowa- and Nebraska-based Scott Van Keppel Co.
32 EMPIRE MACHINERY (24)
Mesa, Ariz.
Jeffrey Whiteman
www.empirecat.com
$60.4* n/a 14
Editorial Comments: As housing and the price of metals dropped, Arizona bore the brunt of the downturn. Company hoping for stimulus funds to fuel business in Arizona. Plans to open a new rental facility in Apache Junction this summer.
33 DAYTON SUPERIOR CORP. (30)
Dayton, Ohio
Eric Zimmerman
www.daytonsuperior.com
$57.5 $475.9 29
Editorial Comments: Top North American provider of specialized products for non-residential concrete construction and the largest concrete forming and shoring rental company. Came close to filing for bankruptcy protection in early 2009 but amended agreement with lenders. Seeking strategic alternatives including possible sale.
34 LOCATION D'OUTILS SIMPLEX (33)
Montreal
Andre Veronneau
www.simplex.ca
$56.3 $73.2 37
Editorial Comments: Growth slowed in 2008, but Quebec's leading rental player still posted rental and total volume increases.
35 STEPHENSON'S RENTAL SERVICES (34)
Mississauga, Ontario
Willie Swisher
www.stephensons.ca
$54.0 $67.0 19
Editorial Comments: Had a strong 2008 until fourth quarter when U.S. recession hit Ontario full force. Concentrating on surrounding the Toronto area and penetrating more deeply. Opened Niagara Falls, Ont., branch in mid-2008. New alliance with home-improvement chain TSC Stores should bring expansion opportunities.
36 CASHMAN EQUIPMENT (29)
Henderson, Nev.
MaryKaye Cashman
www.cashmanequipment.com
$51.9* $555.0* 7
Editorial Comments: Moved into massive seven-building, 54-acre headquarters notable for its adherence to environmental principles, constructed with sustainable materials such as concrete tilt panels containing 15 percent flyash; terrazzo tiles with 50 percent recycled glass; low-VOC paints, abundant natural daylight and ambient lighting. Received leadership in energy and environmental design gold certification from state of Nevada. Also significantly enhanced company's customer-service capability.
37 STAR RENTALS (36)
Seattle
Bob Kendall
www.starrentals.com
$49.5 $75.0 17
Editorial Comments: A 3.9-percent rental volume drop for leading NW aerial player; expects '09 drop to be steeper. Hopes new Bellingham, Wash., branch, to be opened in August, will provide outlet for under-utilized fleet. Evaluating other geographic possibilities for expansion.
38 OHIO CAT (38)
Broadview Heights, Ohio
Kenneth Taylor
www.ohiocat.com
$49.4* n/a 9
Editorial Comments: Veteran Ohio rental player enjoyed small year-over-year rental increase.
39 SIMS CRANE & EQUIPMENT CO. (35)
Tampa, Fla.
Steve Stodghill
www.simscrane.com
$49.0 $67.0 10
Editorial Comments: Florida crane rental specialist endured 7-percent rental volume drop as Florida continues economic doldrums, showing little prospect of '09 improvement. Celebrating 50 years in business; opened Ocala, Fla., branch in February '09.
40 IMPERIAL CRANE SERVICES (40)
Bridgeview, Ill.
B.J. Bohne
www.imperialcrane.com
$44.8* $57.0* 5
Editorial Comments: Dominant crane rental specialist in Chicago area, fighting for share amid deteriorating rate environment. Added REDIview fleet-management system to track billing hours, equipment utilization, security monitoring and maintenance management. Strong in oil refineries and chemical plants.
41 WAJAX INCOME FUND. (39)
Mississauga, Ontario
Neil Manning
www.wajax.com
$43.1* $591.1 30
Editorial Comments: Company traces its roots to blacksmith shop in Montreal in 1858. Decreases not dramatic as Canadian economy lagged behind U.S. in entering recession.
42 EMECO NORTH AMERICA (54)
Houston
Clark Moseley
www.emecoequipment.com
$41.4* $82.5* 6
Editorial Comments: Big earthmoving equipment player orienting rental business in Alberta and U.S. more towards mining and less towards construction. Strong in Alberta oil sands region, going towards larger equipment there, shipping some of its smaller pieces to Emeco operations in Indonesia. Operating environment in Appalachian coal region remains robust. Acquired Wildcat Spares in Kentucky for parts support for customers' equipment as well as own rental fleet.
43 MACALLISTER MACHINERY (44)
Indianapolis
Chuck MacAllister
www.macallister.com
$41.1* n/a 10
Editorial Comments: Adding locations has helped MacAllister utilize assets well and expand its footprint in Indiana. Opened Richmond, Ind., Cat Rental Store.
44 LOUISIANA RENTS (52)
Reserve, La.
Jay Dinger
www.louisianamachinery.com
$39.0 $45.0* 8
Editorial Comments: Surprising 17-percent rental volume increase for Louisiana Caterpillar dealer. Slowing down in early 2009 because of lack of funding for capital projects, leading to stronger rate pressure. Oil and gas industry strong in '08. Set up rental operations at Reserve dealership and built stand-alone rental facility in Baton Rouge. Building new rental facility in Covington.
45 COAST CRANE CO. (43)
Seattle
Dan Goodale
www.coastcrane.com
$38.0 $114.0 14
Editorial Comments: Has locations all up and down the West Coast from Anchorage to San Diego, with aerial work platforms and variety of cranes making up the inventory.
46 ART'S RENTAL EQUIPMENT (47)
Newport, Ky.
Ken Arlinghaus
www.artsrental.com
$37.4 $45.3 13
Editorial Comments: Posted modest rental revenue increase. Opened two Louisville branches in 2008. Has branches in Cincinnati, northern Kentucky, southeast Indiana, and Dayton, Ohio.
47 MODERN EQUIPMENT (46)
Bristol, Pa.
Dave Griffith
www.moderngroup.com
$36.5 $165.0 22
Editorial Comments: Rental revenue dropped 6 percent, although total volume edged up slightly, based on strong service and parts revenue. Reduction in demand and customers expecting price breaks as rates in market plunge 15 to 30 percent. Enhancing scope and variety of service offerings as utilization off 6 to 8 points.
48 KELLY TRACTOR (41)
Miami
Gary Warren
www.kellytractor.com
$36.4* n/a 9
Editorial Comments: With continuing weak south Florida market, reduced size of rental fleet, auctioning large amount of equipment.
49 SMS EQUIPMENT (48)
Edmonton, Alberta
Kelly Scott
www.smsequip.com
$35.0* n/a 20
Editorial Comments: Formerly known as Coneco Equipment, SMS is Komatsu dealership and major rental house in Canada's oil-rich western provinces.
50 TRICO LIFT (53)
Millville, N.J.
Ken Pustizzi
www.tricolift.com
$33.0 $36.0 8
Editorial Comments: Opened branch in Houston, far from headquarters but close to petrochemical and industrial hot spots, as well as new Plainville, Conn., facility. Gone two years without recordable accident. Enhanced equipment painting and refurbishing capability, improved collection and transportation systems, added marketing people. Has fleet of more than 3,000 aerial units, as well as air compressors, industrial pickup trucks and light towers. Added ability to provide clients immediate online access to account information, and video presentations of featured services and equipment.
51 B&G EQUIPMENT & SUPPLY (57)
Birmingham, Ala.
Marty Hardin
www.bgequipmentsupply.com
$32.5 $45.3 4
Editorial Comments: Relocated Nashville branch to Franklin, Tenn. Greatly reduced inventory capex in 2008. Addition of more industrial accounts contributed to 14.8-percent rental volume increase. Added satellite supply yards near other markets to gain efficiency in transportation and response time. Became Wacker dealer. Has professional operator department, offering operators for all machines.
52 PUCKETT RENTS (56)
Richland, Miss.
Hastings Puckett
www.puckettrents.com
$32.4* n/a 4
Editorial Comments: Had solid year despite fourth-quarter slowdown, continuing to build on market leadership in Mississippi. Leveraging private ownership and financial strength to support long-term strategies.
53 YANCEY BROS. (49)
Austell, Ga.
Trey Googe
www.yanceybros.com
$31.8* n/a 12
Editorial Comments: Begun in 1914, claims to be the nation's oldest Caterpillar dealership. True or not, not many can argue. With that much history, they've been through a few recessions before and will survive this one just fine.
54 ADMAR SUPPLY CO. (58)
Rochester, N.Y.
Joel DiMarco
www.admarsupply.com
$30.8 $53.0 5
Editorial Comments: Which is greater? No. 54 on the RER 100 or No. 40 on the Rochester Democrat & Chronicle's Rochester 100, moving up on both lists? As long as upstate New York contractors keep calling back, Admar will continue to be where it counts.
55 WORLDWIDE RENTAL SERVICES (69)
Aurora, Colo.
Mike Rooney
www.worldwidemachinery.com
$30.7 n/a 6
Editorial Comments: Continues to hold its own in competitive heavy earthmoving segment. Recently opened branch in Caspar, Wyo., where energy-related work continues to have an impact.
56 ACME LIFT CO. (71)
Mesa, Ariz.
Woody Weld
www.acmelift.com
$30.0 $36.00 1
Editorial Comments: Re-rental specialist focusing on big JLG aerials and telehandlers, shipping equipment all over North America. Recently hooked up with cranemaker Manitex as more rental companies use boom trucks in their businesses. 27-percent rental volume boost one of the best for '08, as re-rental of big aerials is an attractive option for cash- and credit-strapped rental companies.
57 TEMP-AIR (78)
Burnsville, Minn.
Jim Korn
www.temp-air.com
$30.0 n/a 11
Editorial Comments: Heating and ventilation rental specialist added a line of mobile indirect-fired heaters. Temp-Air equipment used on more than 15 LEED-certified projects, taking the lead on indoor air quality improvement in construction. 43-percent rental volume hike one of this list's best.
58 HAWTHORNE RENT-IT SERVICE (42)
San Marcos, Calif.
Tea Ness
www.hawthornecat.com
$29.9 $53.8 11
Editorial Comments: Construction slump hit hard in southern California. Could benefit from stimulus-funded projects in county and city match the funds, a tall order after precipitous San Diego real-estate market plunge. Closed three facilities. Preparing to implement new software package.
59 GREGORY POOLE EQUIPMENT (50)
Raleigh, N.C.
Gregory Poole III
www.gregorypoole.com
$29.0 $349.3 10
Editorial Comments: An 18-percent rental volume drop for eastern Carolinas Caterpillar dealer. Opened Mebane, N.C., branch last month with 30,000-square foot service center for construction, truck engine and rental customers. Aerial and commercial holding steady while housing construction continues weak. Scrutinizing and improving programs.
60 CLAIREMONT EQUIPMENT (55)
San Diego
Jerry Zagami
www.clairemontequipment.com
$28.4 n/a 6
Editorial Comments: Veteran Komatsu dealers struggling through the dog days of the San Diego-area slump. A tough time for heavy equipment, but wide-ranging rental inventory helps keep cash flowing.
61 PATTEN INDUSTRIES (60)
Elmhurst, Ill.
Crane Patten
www.pattenindustries.com
$28.0 $47.0* 7
Editorial Comments: Strong in power equipment rental as well as construction and industrial.
62 THOMPSON PUMP & MFG. (63)
Port Orange, Fla.
Bill Thompson
www.thompsonpump.com
$27.5 $48.2 20
Editorial Comments: 7-percent rental revenue boost for pump specialists. Expects construction to remain soft but activities in mines, pits and quarries to stay at '08 levels. Instituted procedures to monitor, measure and audit every aspect of operation to identify improvement opportunities.
63 COWIN EQUIPMENT CO. (65)
Birmingham, Ala.
James Cowin
www.cowin.com
$27.4 $100.0+ 8
Editorial Comments: Posting a 9.6-percent rental volume increase and still being profitable is better than expected given the lack of activity in the Alabama market. Hasn't been able to reduce fleet as much as would like because of low prices in used equipment and auction market. Hoping for stimulus work to help turn the tide. No. 1 dealer in '08 for Kobelco excavators and cranes; Kawasaki wheel loaders; Broce brooms, Indeco breakers and top 10 for Volvo road products.
64 NORTH CENTRAL RENTAL & LEASING, a subsidiary of Butler Machinery Co. (59)
Fargo, N.D.
Dan Butler
www.butler-machinery.com
$27.1 n/a 11
Editorial Comments: Slight rental volume drop, but essentially flat. Acquired Green Equipment in Hankinson, N.D., in '08.
65 ECCO EQUIPMENT CORP. (45)
Santa Ana, Calif.
David Schmid
www.eccoequipment.com
$26.7 $40.0* 15
Editorial Comments: Rental volume dropped more than 30 percent for second consecutive year as California housing slump continues to take toll on heavy earthmoving specialist. Schmid expects an additional decline in 2009 and doesn't expect improvement before 2010. Trying to extend geographic reach and resist rate wars to keep utilization up. Founder Don Schmid, David's father, died at beginning of '09.
66 PETERSON RENTS (67)
San Leandro, Calif.
Dan Mitchie
www.petersontractor.com
$25.8* $60.5* 10
Editorial Comments: Disposing of used equipment played role in slight revenue boost. Helped facilitate Labor Day shutdown of Bay Bridge for repairs with nine rental machines on the job and round-the-clock service.
67 VENETOR GROUP (--)
Stoney Creek, Ontario
Louis Beraldo
www.venetor.com
$25.7* n/a 5
Editorial Comments: First-time listee. One of Canada's leading crane and aerial specialists, founded by Louis and Miranda Beraldo family in 1975, later joined by three sons now playing executive roles in the family business. Has crane division and equipment division including aerials. Opened Ottawa branch last month, has strong market presence in Ontario, Canada's largest economy.
68 HOLT OF CALIFORNIA (51)
Pleasant Grove, Calif.
John Johnson
holtca.com
$25.6* n/a 8
Editorial Comments: Down about 25 percent and, based on customer feedback, expects '09 could be worse, with federal stimulus funds more likely to benefit major metropolitan areas, rather than Central Valley markets Holt works in. However, with more than 75 years in the market, it's well established.
69 STOWERS MACHINERY (61)
Knoxville, Tenn.
Wes Stowers
www.stowerscat.com
$25.2 $200.0* 6
Editorial Comments: About a 5-percent rental volume drop for east Tennessee Caterpillar dealer. Adjusted fleet mix to maximize ROI. Concentrating on industrial and commercial markets. Centralized hauling and delivery operations. Rather than reduce headcount, added personnel to grow into new areas. Added complementary lines to supplement sales volume. Strengthening relationships through service and support should help create rental opportunities when economy improves.
70 SPIDER, DIV. OF SAFEWORKS (70)
Tukwila, Wash.
John Sotiroff
www.spiderstaging.com
$25.1 $52.6 24
Editorial Comments: Record-breaking year for Spider, concluding extreme industrial access projects including plant in Cleveland, stack insulation in Texas, and 24-month renovation of three-tower condo project in Denver. Launched new version of drum hoist, which brought strong sales, and released third-edition catalog for suspended access and safety products, Opened sales office in Dubai.
71 MIDWEST AERIALS & EQUIPMENT (79)
St. Louis
Daniel Tumminello
www.midwestaerials.com
$25.0 $32.5 4
Editorial Comments: Nice 25-percent rental volume increase for fast-growing aerial specialist. Opened Bloomington, Ill., branch earlier this year, the company's fourth location. Expects a flatter environment in '09. Expanding parts and service offering, repairing more customer-owned units and selling parts online. Still growing fleet.
72 UNITED SCAFFOLDING (68)
Baton Rouge, La.
Michael McGinnis
www.unitedscaffold.com
$24.2* $105.0* 12
Editorial Comments: Parent company Brock Group, which owns several scaffolding-related companies, recently moved to new corporate headquarters in Houston.
73 OXFORD BUILDERS SUPPLIES (108)
London, Ontario
www.oxfordbuilders.ca
$23.4 $26.7 3
Editorial Comments: More than doubled revenue in 2007. Made strategic purchases of heavy equipment, which was 100 percent utilized. Has improved communication within the company with more division-specific meetings to encourage input in improving efficiency and cost cutting. Expects a slower 2009.
74 HUGG & HALL EQUIPMENT (76)
Little Rock, Ark.
John Hugg/Robert Hall/Jim Hugg
www.hugghall.com
$23.3 $92.9 7
Editorial Comments: Respectable 8.4-percent rental volume boost. Opened 44,000-square-foot facility with 5-acre rental yard in growing northwest Arkansas. Constructed green building with high-efficiency windows, good insulation, special lighting and other features.
75 AERIAL ACCESS EQUIPMENT (--)
Baton Rouge, La.
Gene Torrence
www.aae-la.com
$23.1 $33.6 4
Editorial Comments: A 10-year-old company specializing in aerial work platforms and forklifts, founded by Torrence, an industry veteran who saw an opportunity for an independent aerial rental company in the Gulf Coast region. Now has more than 800 units, branches in Belle Chasse, La., and Nederland, Texas.
76 SKYWORKS (87)
Buffalo, N.Y.
Jerry Reinhart
www.skyworksllc.com
$23.0 $32.0 7
Editorial Comments: Having opened four branches in the past couple of years, a 36-percent rental volume growth for aerial specialists spreading out to Virginia, Pittsburgh, Toledo and Columbus, with plans for more branches soon. Now in its 10th year of operation, with more strong growth likely.
77 SOUTHEASTERN EQUIPMENT CO. (62)
Cambridge, Ohio
William Baker
www.southeasternequip.com
$22.6 $118.5 19
Editorial Comments: A 17-percent rental volume decrease as recession hits the Midwest. Market areas of Ohio, Indiana, Michigan and Kentucky hard hit by plant layoffs, general construction softness.
78 DIAMOND RENTAL (66)
Salt Lake City
Mark Clawson
www.diamondrental.com
$22.0 $24.0 17
Editorial Comments: Rental revenue dropped 12 percent amid slowdown in new housing construction and the fall-off in consumer confidence following the banking crisis. Diamond reacted quickly by consolidating two locations where acquisitions had left it with several stores overlapping territory; reducing personnel and selling off equipment.
79 LIFTING GEAR HIRE CORP. (73)
Bridgeview, Ill.
Pat Fiscelli
www.lgh-usa.com
$22.0 $30.9 10
Editorial Comments: Opening 11th location in Philadelphia area around the end of May. Recently added sales representatives in Tampa, Fla., New Jersey and Minneapolis areas to expand the reach of the company and pave the way for future locations possibly later this year. 2009 starting off reasonably well, a bit ahead of last year's pace.
80 RED MOUNTAIN MACHINERY (72)
Chandler, Ariz.
Owen Cowing
www.redmountain.com
$20.3* $31.7* 3
Editorial Comments: A tough time to be in heavy earthmoving equipment in the Southwest, with housing construction almost at a standstill.
81 WESTERNONE EQUITY INCOME FUND (--)
Vancouver, B.C.
Darren Latoski
www.weq.ca
$19.8 $35.3 5
Editorial Comments: Began in 2006 with the strategy of acquiring equipment and infrastructure businesses in Western Canada and has since acquired five companies in British Columbia and Alberta. Mostly general rental, including a Volvo Rents franchise and a propane distribution business, WesternOne's infusion of capital and growing synergies has given these businesses a boost. Look for more acquisitions in the near future.
82 HALTON RENTAL (85)
Portland, Ore.
Tanner Halton
www.haltonrental.com
$19.7 $25.0* 5
Editorial Comments: A 9-percent rental volume increase. Implementing market segmentation coverage to be better partners with customers, with Halton's industry consultants supplying solutions to save customers time and money. Offering programs to train customers in safety procedures. Now offering trench protection products.
83 SNOOK EQUIPMENT RENTAL (--)
Morris, Ill.
Larry Snook
www.snookequipment.net
$19.6 $24.8 6
Editorial Comments: Returned to list after missing last year. Acquired a manned crane company in October 2007. Rapidly increasing market share, opening locations in 2007 and 2008. Invested in diversifying equipment with the new crane company.
84 DEAN RENTAL SERVICES (--)
Kansas City, Mo.
Lori Dean
www.deancat.com
$19.4* n/a 5
Editorial Comments: Caterpillar rental operation with wide-ranging inventory. Opened new headquarters in October using onsite renewable energy sources for heating, environmentally friendly chemicals, an anti-spill system for fuels and fluids, motion sensors to reduce lighting expense, and other environmental measures.
85 ROLLS SCAFFOLD & HIGH REACH (82)
Ventura, Calif.
Michael Rolls
www.rollsscaffold.com
$19.2 $19.9 4
Editorial Comments: Small rental and total volume increase despite slumping California market. Moved into new headquarters in October. Website offers extensive equipment information that helps customers determine what equipment they really need for particular jobs. Trying some Ford Hybrid Escapes for sales team and marketing hybrid scissorlifts in some new markets. Opened Irwindale, Calif., branch last month (near L.A.) and will open fifth branch in San Diego next month.
86 SMS RENTS (--)
Mississauga, Ontario
Marcel Langlois
www.smsrents.com
$18.8* n/a 13
Editorial Comments: Formerly known as Komatsu Rents, the company changed its name in late 2007 because inventory included wide range of general construction and aerial equipment and didn't want customers to see it as only Komatsu. Has grown into a major player in Ontario and Quebec. On a growth path with four openings in the past year.
87 DELTA RIGGING & TOOLS (--)
Broussard, La.
Kevin Rodgers
www.deltarigging.com
$18.3* $125.0* 14
Editorial Comments: Listed last year as part of Rental Holdings. Same-store rental revenue grew about 16 percent in '08 (RER estimate). Company acquired Coastal Wire Rope in Louisiana, Kelly Wire Rope in Texas and D&M Wire Rope in Colorado. '09 starting more sluggishly, with sales off more than rental. Specializes in overhead lifting and load securement services, with products such as wire rope, slings, hooks and swivels, chain, chain assemblies and more.
88 PUERTO RICO WIRE (74)
San Juan, P.R.
Jose Cestero
www.puertoricowire.com
$18.1* n/a 4
Editorial Comments: There's an old saying that when the United States catches a cold, Latin America gets pneumonia. Puerto Rico is somewhere in between the two, but economy feels closer to pneumonia, according to many. But Puerto Rico Wire will pick up more market share as Compresores & Equipos heads into bankruptcy.
89 STRONGCO EQUIPMENT (--)
Mississauga, Ontario
Robert Dryburgh
www.strongco.com
$16.6 $400.8 27
Editorial Comments: Returns to the RER 100 by nearly doubling rental revenue in 2008 after sharply reducing rental emphasis in recent previous years. Rental boost partly fueled by acquisition of Champion Road Machinery, which has ongoing seasonal road grader rental programs with municipalities in Ontario. Handles Case, Volvo, Cedarapids (Terex), Manitowoc cranes and more. A 14-percent year-over-year growth in equipment distribution segment; became Volvo's top-volume North American dealer.
90 RENTAL ONE (95)
Fort Worth, Texas
Don O'Neal
www.rentalonestore.com
$16.5* $19.0* 6
Editorial Comments: Nearly a 25-percent rental volume jump for Rental One, with six branches spread throughout the farflung Dallas-Fort Worth metroplex. Recently opened Arlington branch, near new Cowboys' stadium, on property where former A-1 Rentals once had a branch. Sister company Supply Depot provides contractor supplies.
91 CAPITAL RENTALS (88)
Dulles, Va.
Brian Vaughan
www.capitalrentals.com
$16.4* $21.0* 7
Editorial Comments: Although in general reduced inventory, added to high-reach inventory. One of leading rental players in Washington, D.C., area and surroundings.
92 BERRY COMPANIES (86)
Wichita, Kan.
Walter Berry
www.berrycompaniesinc.com
$16.3 $200.0 24
Editorial Comments: A 5-percent rental volume drop for Bobcat, Komatsu and Yale dealer that overall held steady year over year but expects harder hit in 2009 as recession catches up to the Midwest. Opening Conroe, Texas, facility in long-planned development independent of economic cycle.
93 ROLAND MACHINERY CO. (89)
Springfield, Ill.
Ray Roland
www.rolandmachinery.com
$16.2 $204.0 15
Editorial Comments: Essentially flat in '08, Roland expects tough 2009 “unless banking and housing issues are back to normal” and there is little indication that's the case. Company positioned to survive a down year with some downsizing. A big-time Komatsu dealer that always understood rental.
94 COLORADO MACHINERY (83)
Colorado Springs, Colo.
Keith Olson
www.coloradomachinery.com
$15.9 $144.9 14
Editorial Comments: A 12.6-percent drop in rental volume. Reducing inventory as expects business to drop 30 percent this year. Ramping up e-commerce efforts. Marking 40 years as Deere construction dealers in Colorado.
95 ENTECH SALES & SERVICE (110)
Dallas
Pat Rucker
www.entechsales.com
$15.2 $65.0 5
Editorial Comments: Nearly doubled rental volume in '08 after major investment in power equipment, which company was able to rent during hurricane season. Opened a rental branch in Oklahoma.
96 ANDERSON EQUIPMENT CO. (80)
Bridgeville, Pa.
Bill Gex
www.andersonequip.com
$14.7 n/a 14
Editorial Comments: A 26-percent rental volume decline for major East Coast Komatsu and Atlas Copco equipment dealer.
97 ILLINI HI-REACH (98)
Lemont, Ill.
Larry Workman
www.hi-reach.com
$13.8 $20.0+ 2
Editorial Comments: 16-percent rental volume boost for south-of-Chicago aerial specialist with a branch in industrial northern Indiana. Introduced own “Illini stimulus package” offering economic advantages for new and current customers. Added salespeople in the field, benefitted by selling equipment internationally.
98 PIONEER EQUIPMENT RENTAL (102)
Ponca City, Okla.
Larry Redwine, John Redwine
www.pioneerrental.net
$13.0 $20.1 9
Editorial Comments: A 20-percent rental volume boost for Oklahoma's leading rental company. At beginning of '09 named Terex ASV dealer for Texas and Oklahoma.
99 KROPP EQUIPMENT (93)
Schererville, Ind.
Albert Kropp
www.kropp.us
$12.7 $15.5 4
Editorial Comments: Began dropping in fourth quarter and started '09 35 percent down for first couple of months. Added sales staff and launched enhanced sales training program.
100 TOPP PORTABLE AIR (90)
Aston, Pa.
Daniel Topp
www.etopp.com
$12.6 $21.1 15
Editorial Comments: Moved into a new 40,000-square-foot headquarters facility, and implemented a new leadership team. Opened Charlotte and Dallas branches in '08, plans to open three new locations in 2009. Made the Inc. 5,000 listing of fastest-growing privately held companies in the U.S.
101 METROLIFT (103)
Sugar Grove, Ill.
Rick Dahl
www.metrolift.com
$12.2 $16.0 1
Editorial Comments: A 14-percent rental volume increase for Chicago-area aerial specialist. Emphasizing relationships with customers, manufacturers, employees and vendors. Considering venturing into earthmoving or compact equipment market. Added sales staff to fuel marketing efforts. Implementing Point-of-Rental software. Dahl current president of Illinois Equipment Distributors.
102 ROSS EQUIPMENT (104)
Phoenix
Ross Richards
www.rossrents.com
$12.1 $16.2 3
Editorial Comments: 15-percent rental volume boost for Arizona aerial specialists.
103 COMPRESORES & EQUIPOS (81)
San Juan, P.R.
Francisco de Armas
www.compresores.com
$12.0* n/a 6
Editorial Comments: A recession casualty as slowdown hits hard in Puerto Rico. Filed for Chapter 11 bankruptcy last month.
104 NUECES POWER EQUIPMENT (96)
Corpus Christi, Texas
Clifton Bradshaw
www.nuecespower.com
$11.9* $48.0* 7
Editorial Comments: Arsenal includes Case, Kobelco, Kawasaki, Tramac, Broce and more.
105 ABLE EQUIPMENT RENTAL (--)
Copiague, N.Y.
Dolores Lagunas
www.ableequipment.com
$11.2 n/a 3
Editorial Comments: Based in Long Island, with branches upstate and in New Jersey. Family owned, operating since 1996. In addition to general construction rental fleet, strong in air conditioners, cooling and heating equipment, and a strong varied generator fleet. Authorized sales reps for JLG, Genie, Multiquip, Sullair and more. Has rigging contractor division.
106 THEROS EQUIPMENT (93)
Gainesville, Va.
Joel Theros
www.therosequipment.com
$11.0 $22.7 4
Editorial Comments: A 12.6-percent rental volume decrease for D.C. and central Virginia-based general construction rental firm. Discontinued dealership activities in 2008 to concentrate on pure rental going forward. Expects continued market softness in '09.
107 MAX EQUIPMENT RENTAL (100)
Oceanside, Calif.
Mason Bailey/Bob McDaris
www.maxequipment.com
$11.0 n/a 5
Editorial Comments: Had to close a couple of branches as work slowed down in southern California and Baja California, where resort/timeshare developments and industrial construction have stopped. Even though rates in Mexico have come under pressure with the peso's 30-percent devaluation against the dollar, rates there haven't declined as much as in California.
108 CALIFORNIA HIGH REACH (101)
Modesto, Calif.
Roy Airington
--
$10.7* $12.0* 1
Editorial Comments: If you want to know how CHR is doing, it's all in the company's name: California and high reach pretty much tells you what you can expect right now.
109 MIDLANTIC MACHINERY (92)
Hatfield, Pa.
Jim McKeever
www.midlanticmachinery.com
$10.6* $120.0* 7
Editorial Comments: Oldest continuous Komatsu dealer in the United States since 1974, and in equipment distribution since 1941. Bomag compaction machinery and Stanley-LaBounty demolition tools are major product lines.
110 NATIONAL LIFT TRUCK (97)
Franklin Park, Ill.
Jim Dietz
www.nlt.com
$10.0 $28.0 2
Editorial Comments: An 18.6-percent rental volume drop for forklift rental specialist. Fire caused major damage to Memphis facility. Has one of the largest inventories of forklifts in the rental industry. Going back to basics in construction after move into industrial arena less successful than planned. CEO Dietz and owner's sons back calling on jobsites to stimulate business.
111 24/7 STUDIO EQUIPMENT (--)
Burbank, Calif.
Lance Sorenson
www.247studioequipment.com
$9.5 10.0 1
Editorial Comments: Specializing in renting aerial equipment for television and movie production. Modifies equipment for unique needs of film production, which is slumping now because of economic and Hollywood labor issues.
112 PDQ RENTALS (98)
Santa Fe Springs, Calif.
Dennis Turner
www.pdqrentals.com
$9.5 $13.8 2
Editorial Comments: A 20-percent rental volume drop. Hard-hit by construction slump and ferocious rate-cutting in market. 2009 starting off slow.
113 ALL STAR RENTS (90)
Fairfield, Calif.
Ken de Vries
www.allstarrents.com
$9.4 $9.7 11
Editorial Comments: Tough Bay Area construction environment led to 28 percent rental volume plunge. New computer software providing customers with better invoicing. Purchased smaller trucks to save on fuel, developed training program for employees. Trying to strengthen internal infrastructure for when economy improves.
114 RENTALMAX (106)
Wheaton, Ill.
Terry Hagy
www.rentalmax.com
$9.2 $10.0 10
Editorial Comments: 8-percent rental volume drop for Rentalmax, trying to ride through the storm.
115 COASTLINE EQUIPMENT (108)
Long Beach, Calif.
Del Hosler
www.coastlineequipment.com
$8.9 $100.0* 9
Editorial Comments: A 10-percent rental decline for veteran Deere, Liebherr, Hitachi and Bomag dealer with strong rental program.
*Denotes RER estimate based on regional economic conditions, industry sources and interviews by members of the RER staff. Other revenue figures are based on actual reported revenue for North American operations for 2008. Location data are as of April 25, 2009, to the best of the knowledge of the RER staff. While every effort is made to ensure accuracy and thoroughness, omissions sometimes occur. All figures are in U.S. dollars. In the case of some Canadian companies that reported figures in Canadian dollars, the figure listed is based on the average conversion rate for the year 2008 according to the Bank of Canada.