The Hertz Corp. has re-launched its Hertz Equipment Rental Corp. website,, with responsive design technology to give customers a consistent brand and rich user experience regardless of whether they access the site through their personal computer, mobile phone or tablet. Whichever device they choose, customers can quickly browse through the quality industrial and construction equipment for rental as well as easily finding a location near to them. The contact and help pages are also enabled with the new responsive design functionality for further ease of reference.

“Implementing responsive design technology is a part of our ongoing commitment to customer service,” said Lois Boyd, group president, Hertz Equipment Rental Corp. “We’ve proactively launched this design to create a user-friendly experience no matter whether customers access via a touch-screen mobile device, tablet or PC. We will continue to develop our website and other digital channels in order to provide customers a best in class experience.” offers a comprehensive, online catalogue of equipment for rental, covering a wide range of categories. Product lines include aerial lifts and personnel lifts, air compressors and tools, compaction and paving, concrete and masonry, earthmoving, electrical tools, material handling equipment, power generators, pumps, safety, and trucks and trailers. 

Switching Hertz’s online experience to responsive design technology enables Hertz’s in-house ecommerce team to build and make changes once for multiple devices and platforms. Every end user will have the same Hertz functionality at their fingertips while the content will be presented in an environment best suited to the user’s device.

Park Ridge, N.J.-based HERC is No. 3 on the RER 100.