Time to Start Believing in Zero


When I went to visit the headquarters of BlueLine Rental in my rental car, I arrived a few minutes late because as I was driving there from my hotel I received a phone call regarding a couple of things I had to take care of. So like most people I chatted on the phone for a few minutes while driving, going right past the left turn I was supposed to make, and then decided to pull into a parking lot and finish my conversation rather than be unsafe, talking on the phone while looking for a ...

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What's Rent Talk?

Rent Talk is the premier blog of Rental Equipment Register Magazine


Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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