A New Approach to Customer Satisfaction


Seems like customer satisfaction surveys are all the rage these days. You call a company on the phone for whatever reason and you’re invited to stay on the line and give some feedback. But do you really feel “satisfaction” from this experience? They ask you three questions and you can answer from one through five your degree of satisfaction with the company’s service. But do you feel like your voice has really been heard? Maybe somebody in some office tallies these ...

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What's Rent Talk?

Rent Talk is the premier blog of Rental Equipment Register Magazine


Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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