Kohler Re-Brands Power Business as Kohler Energy
Kohler Co. has changed the name of its Power businesses to Kohler Energy, aligning with Kohler’s strategy of providing energy resilience to homes, businesses, and communities around the world.
“Our newly named Kohler Energy celebrates the industry-leading solutions Kohler has been offering for over 100 years and aligns with our ongoing leadership in resiliency, performance, and energy capabilities that delight our customers,” said Brian Melka, Kohler Energy Group president. “Our new brand presence better reflects the modern, forward-looking and design-oriented characteristics that Kohler is known for and highlights the solutions we bring to market that provide energy resilience to our customers’ homes, businesses, and tools to get jobs done.”
In its first 100 years, Kohler delivered light where there was none before, powered Admiral Richard Byrd’s historic Antarctic exploration, lit the way forward for industrial revolution in America, helped astronauts reach the moon, delivered clean water where it was needed most, and has innovated in nearly every energy category across the industry and around the globe.
Kohler continues to invest in new product development to drive down CO2 emissions through low carbon fuels, improved engine efficiency and power density, EV controls, and grow its portfolio of high technology solutions. Most recently, Kohler was the first global manufacturer to certify all of its diesel engines and generators on HVO (hydrotreated vegetable oil), a 90-percent carbon-reduced fuel, the company said.
Kohler Energy offers solutions across Home Energy, Industrial Energy Systems, and Powertrain Technologies branded under Kohler, as well as a portfolio that includes Power Systems, Clarke Energy, Kohler Uninterruptible Power, Heila Technologies, Engines and Curtis Instruments. Kohler will be implementing new Kohler Energy brand elements across its portfolio of businesses in the coming months.
Earlier this year, Kohler partnered with Robert Swan, OBE (Order of the British Empire), on his successful expedition across the Antarctic landmass to the geographic South Pole, relying solely on renewable energy sources. Like its energy support of Admiral Byrd more than 90 years earlier, Kohler equipped Swan's journey with a customized Kohler generator that utilized a Kohler diesel engine fueled by HVO and a microgrid system controlled by Heila Edge technology.
“Our collective focus is to help sustain people and communities around the world and build energy resiliency. As we start to design our future to best support our customers, we are investing in clean energy, advanced technologies, and improved production and performance capabilities,” said Melka.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.