Gehl/Mustang Marketing Services Group won top honors, the Bell Award, in the New Product Launch category at the 2010 BMA Marketing Awards, for the Southeastern Wisconsin/Northern Illinois Chapter. The BMA, Business Marketing Association, is a national association for marketing professionals.
Lori Heidecker, Jennifer Walth and Ori Ramsey developed the project, and Dan Miller joined them in receiving their award. The group submitted the electronic launch site for the Articulated Loaders “Turn Heads” that launched in January.
“The reason we created the articulated loader launch kit in an electronic format was to make it easier for all dealer sales personnel to have access to the information 24/7,” said Lori Heidecker, Gehl/Mustang brand marketing services manager. “By using the electronic site we were able to include additional, useful marketing information, including video. The site was very affordable to develop compared to the hard-copy launch kits we mailed out in the past.”
