Aerial Rental Giant Riwal Names Chief Operating Officer and Chief Information Officer
International aerial rental specialist Riwal is repositioning some of its management staff, the company said. Glenn Verburg (pictured above), currently country manager Riwal Benelux, a 12.5-year Riwal veteran, is taking over the role of chief operating officer. Verburg “will combine his in-depth market knowledge with an international focus, aligning closely with the local teams in the Riwal countries to streamline daily operations and make the organization more agile,” the company said in a release.
Bob de Leeuw, currently responsible for digital & information technology, will support both commercial and fleet operations as chief information officer. Because of the company’s ambitions and customer centric focus, De Leeuw is improving the performance of platforms, such as the website and customer portal MyRiwal, and handling projects on e-commerce, digital innovation and predictive maintenance.
As of January 1st, 2024, Riwal’s executive management team will consist of Pedro Torres, René Timmers, Johan van Klinken and newly appointed operating and information officers.
“We are putting key players in place with a strong focus,” said Pedro Torres, Riwal CEO. “These latest appointments concern colleagues taking on new responsibilities and supporting the 14 countries we have operations in. This enables us to take full advantage of internal resources and apply a tailored approach to each country. By using the talent within our organization and creating optimal group synergy, we stay flexible and competitive in this ever-dynamic industry.”
The Riwal Holding Group, established in 1968 and headquartered in the Netherlands, is an international rental and sales specialist of aerial work platforms, telehandlers and forklifts. Riwal is active in 14 countries, managing a fleet of approximately 20,000 machines and employing more than 1,400 staff.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.