Bobcat Donates $150,000 to Local Parks in Support of Environmental Preservation
Bobcat Company, is donating $150,000 to the National Recreation and Park Association (NRPA) in support of environmental preservation following the success of its #WorkWorthDoing social media campaign.
As part of NRPA’s Park and Recreation Month, Bobcat invited individuals to share photos of their “work worth doing”—whether at parks, job sites, or in their own communities—tagging @BobcatCompany and using the hashtag #WorkWorthDoing. Each post generated a donation to NRPA, resulting in a powerful, collective impact.
“This campaign’s success really shows what can happen when a community comes together around a shared purpose,” said Laura Ness Owens, chief marketing officer at Doosan Bobcat. “Every moment shared in the #WorkWorthDoing campaign was more than a post — it was a promise to help build stronger, more connected and more sustainable communities. We’re truly thankful to everyone who joined us in celebrating the places that bring people together and spark inspiration for the future.”
Bobcat’s donation will support NRPA’s mission to build strong, resilient communities through parks and recreation. This year’s Park and Recreation Month theme, “Build Together, Play Together,” celebrated the professionals and programs that enrich lives and strengthen neighborhoods.
“We’re thrilled with the success of Bobcat’s campaign and their continued belief in the power of parks and recreation,” said Kristine Stratton, NRPA president and CEO. “This generous contribution and their ongoing support fuel our mission and the power of parks to nurture well-being, resilience and connection.”
Bobcat’s Work Worth Doing initiative continues throughout 2025, recognizing the efforts of everyday people who are making a difference in their communities.
To learn more about Bobcat’s community impact, visit bobcat.com or follow along on Instagram at @bobcatcompany.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.