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    65a31db340f5f4001e77eec4 Hyundai Vice Chairman Kisun Chung
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    HD Hyundai Vice Chairman Kisun Chung Shares Xite Innovation Vision at CES 2024

    Jan. 13, 2024
    HD Hyundai vice chairman Kisun Chung addressed CES 2024 and introduced the company’s three main goals: safety, site autonomy and decarbonization, as well as the company’s AI-based solution: X-Wise.

    HD Hyundai vice chairman Kisun Chung addressed CES 2024 and introduced the company’s three main goals: safety, site autonomy and decarbonization, as well as the company’s AI-based solution: X-Wise. The company said HD Hyundai’s Xite innovation, created with cutting-edge technologies including artificial intelligence, digital technologies and robotics will go beyond improving construction sites and equipment to fundamentally transform the way humanity builds in the future.

    Kisun Chung presented “Xite Transformation,” the vision that transcends the limitations of time and space and will become a solution for a more sustainable future. Chung delivered his keynote speech on Jan.10 at CES 2024, held in Las Vegas.

    HD Hyundai refers to Xite as an expanded concept for construction job sites. It incorporates the company’s goal to bring innovation in building smart construction sites with autonomous, digital twin, eco-friendly, electrification and more future construction equipment technologies.

    “The construction industry has laid the foundation for human civilization, and yet it remains one of the slowest today when it comes to technology and innovation,” said Chung. “We are here today to share HD Hyundai’s vision for changing the future course of humanity by changing the future of the construction industry, which we are calling Xite Transformation. This solution utilizes the latest technology to create a more sustainable future for humanity by solving pressing challenges such as safety, security, supply chain issues and climate change.”

    Chung continued to present the company’s three main innovation goals: enhancing safety with digital technologies, delivering productivity with site autonomy, and decarbonizing and building an energy value chain. He also revealed its innovative technology, X-Wise and X-Wise Xite, which will be key in the journey towards Xite Transformation.

    X-Wise is an AI platform that maximizes safety and efficiency in fleet management to reach the ultimate goal of site autonomy and will be applied to all HD Hyundai’s industrial solutions as a base technology going forward. X-Wise Xite is an intelligent site management solution developed for optimal production of infrastructure by connecting all construction equipment applied with X-Wise in real time.

    In addition to realizing site autonomy with these two innovative technologies, HD Hyundai hopes to become the leader in open innovation by partnering with global top players in the industry to build a new global ecosystem.

    Followed by Chung’s opening speech, partnering companies specified how they plan to collaborate with HD Hyundai to actualize Xite Transformation. 

    Winta Bereket, the marketing manager at HD Hyundai Infracore North America, introduced HD Hyundai’s AI technology applied to construction equipment that will enhance safety and productivity, advancing the realization of site autonomy.

    Prof. Marco Hutter from Gravis Robotics shared how his research on quadrupedal robots grew into developing autonomous excavators and outlined the key features of robotic construction equipment.

    Vice president of Google Cloud, Philip Moyer, and Aerin Jungmin Lee from HD Hyundai presented the roadmap that the two companies are mutually working on with generative AI.

    President and chief technology officer of HD Hyundai XiteSolution, Dong-wook Lee, shared the blueprint of how the company plans to realize a fully autonomous site solution by combining intelligent construction equipment and X-Wise Xite. HD Hyundai will introduce the technological capability to create an environmentally friendly ecosystem.

    A representative of HD Hyundai said, “Our vision of ocean and land focuses on realizing our role as a future builder shared during CES 2022. That is why we will be keenly working with our global top partners and doing our utmost to present a new future for humanity.”

    About the Author

    Michael Roth | Editor

    Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.