Saudi Arabia’s Bin Quraya Rental Receives 10 Genie SX-125 XC Boomlifts

In need of the right access solution to support the needs of petrol project specialist customer Aramco, Saudi Arabian heavy equipment rental company Bin Quraya – a company member of the Bin Quraya Group – recently invested in 10 40-meter (131-foot) Genie Xtra Capacity (XC) boomlifts.

Michael Roth

March 30, 2018

2 min read

Ten new Genie SX125 XC boomlifts delivered to Bin Quraya Rental in Saudi Arabia this year — Ten new Genie SX-125 XC boomlifts delivered to Bin Quraya Rental in Saudi Arabia this year.

For Aramco’s steel erectors, electricians, welders, pipe and millwright fitters, who work involves the use of heavy tools and materials, the heavier capacity machines will provide the ability to work more efficiently and productively.

“When we invest, we are looking for equipment with an excellent reputation in the market backed by a local distributor that understands our needs, that we can consider as a true business partner,” said Hamad Bin Quraya. “With Genie and Medco, we have both. In addition to the reliability and quality that Genie products are known for, Medco has a great track record for its holistic vision of after-sales service.”

“Offering a third more capacity than standard, our Genie XC booms combine the latest new generation Genie technologies to raise more people, more tools and more materials to increase productivity, and make work in applications that require higher capacities faster and easier,” said Gary Cooke, Genie regional sales manager, Terex AWP for the Middle East. “But this is not all. Even though Bin Quraya’s Genie SX-125 XC booms are painted orange, which is the company’s corporate color, they are still Genie blue at heart. This implies that they are engineered to support our customers’ business by keeping their cost of ownership low, which is exactly what forward-looking companies like Bin Quraya are looking for.”

Focusing on total cost of ownership, the Genie SX-125 XC model offers the advantages of extended service intervals. As a result, machines cost less to service and spend more time at work in the field, increasing utilization and reducing total cost of ownership. Also, the unit includes a low-maintenance load-sense cell that monitors the weight on the platform and disables function if the load exceeds the platform load limit.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.