Haulotte Begins Construction on New World Headquarters in France

Aerial equipment manufacturer Haulotte Group this week laid the foundation stones for its future head office in Lorette, France.
April 3, 2019

Aerial equipment manufacturer Haulotte Group this week laid the foundation stones for its future head office in Lorette, France. The new facility will employ more than 300 employees and be built on a 31,000-square-meter (333,681 square feet) piece of land and will include a 5,000-square-meter office building (almost 54,000 square feet), a 5,000-square-meter outdoor test area, a 2,500-square-meter innovation area, and a 500-square-meter showroom are.

Present for the ceremony were Gaël Perdriau, president of Saint-Etienne Métropole and Mayor of Saint-Etienne; Gérard Tardy, mayor of Lorette; Gérard Lacroix, secretary general of Loire Prefecture; Samy Kefi-Jerome from Auvergne Rhone-Alpes Region and many other elected officials and representatives of local companies that will build the new headquarters, as well as Haulotte executives and staff.

There were several speeches, including Lacroix who quoted U.S. author William Faulkner: “The end of wisdom is to dream high enough not to lose the dream in the seeking of it.” Lacroix also paid tribute to the Saubot family’s entrepreneurial spirit by saying “You are pursuing a dream that will come true.”

Haulotte’s North American headquarters are in Virginia Beach, Va.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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