Michael Roth is the equipment rental industry’s senior journalist, covering the industry full time for RER since 1989. He has written thousands of feature stories, news stories and editorials on the rental market and has spoken before various industry associations and groups.
Before coming to RER, Roth was a freelance writer and has been published in more than 30 magazines and newspapers. He is a graduate of the University of New Mexico. He lives in Los Angeles.
