Synergy Equipment Acquires Florida Contractor Rentals

Florida Contractor Rentals, the largest independent rental company in northeast Florida, has been acquired by Synergy Equipment.

Michael Roth

Jan. 14, 2016

2 min read

Both Synergy Equipment and Florida Contractor Rentals have wideranging general rental inventories including heavy earthmoving equipment such as the Doosan DX350 shown on the FCR website — Both Synergy Equipment and Florida Contractor Rentals have wide-ranging general rental inventories including heavy earthmoving equipment, such as the Doosan DX350 shown on the FCR website.

Florida Contractor Rentals, the largest independent rental company in northeast Florida, has been acquired by Synergy Equipment. FCR was founded by industry veteran Clif Sheffield in 2002, has locations in Daytona Beach, St. Augustin and Palatka, Fla., and was in the process of opening a new location near the Jacksonville airport around the time of the acquisition.

Synergy Equipment was founded in 2012 and operates equipment rental and sales locations in Miami, Tampa, Orlando and Fort Myers, Fla. The acquisition was announced on FCR’s website at www.FCRnet.com. FCR owner Sheffield retired after the transaction, however long-time FCR operations manager John Sheffield (Clif’s brother) will remain with Synergy in a similar role.

Rental industry transaction advisor The Stansberry Firm LLC represented FCR in the transaction. “I am very pleased with The Stansberry Firm’s efforts in our recent sale of FCR,” said Clif Sheffield. “I appreciate that we had choices as to who the buyer would be and that we were able to move forward with a local Florida group that made the most sense for our employees and customers.”

Both companies have a wide range of fleet, ranging from light to heavy earthmoving, aerial work platforms and general construction rental equipment. For more about Synergy Equipment, go to: Www.synergyequip.com.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.