Ring-O-Matic CEO Metcalf Acquires the Company

Ring-O-Matic president and CEO Brian Metcalf has acquired the company, which specializes in the design, manufacture and customization of vacuum-excavation machinery and equipment.
March 14, 2018
2 min read

Ring-O-Matic president and CEO Brian Metcalf has acquired the company, which specializes in the design, manufacture and customization of vacuum-excavation machinery and equipment.

“The timing was right,” Metcalf said. “And of course location was a prime consideration.” Metcalf returned to his hometown of Pella, Iowa, to serve as Ring-o-Matic CEO a little more than two years ago after a 24-year career in leadership positions with other manufacturers.

Metcalf began his career with Vermeer dealerships in 1990, before moving to positions at Vermeer Manufacturing and Pella Windows & Doors, and then HammerHead Trenchless in 2007 where he was president and CEO.

Metcalf is optimistic about Ring-O-Matic’s market position as industry demand for its product lines increases. “Soft excavation through air and hydro vac-ing in general is a rapidly growing market,” he said. “There are already places in the world where ‘hard excavation’ -- using a backhoe or mechanical excavator – has become the exception, not the rule. We expect to see ever-increasing need for our core product line over the next five to 10 years.”

Ring-O-Matic’s immediate goals include focusing on “a few key underserved areas,” Metcalf said. It also means adding specialized equipment for markets adjacent to Ring-O-Matic offerings.

“Ring-O-Matic already offers North America the widest range of extremely robust, extremely strong vac-ex equipment,” Metcalf said. “Our units range from small, 100-gallon models to 3,000 gallon, PTO-driven truck-mounted rigs, all of them purpose-designed from the ground up.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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