National Lift Truck Customizes Truck for 30-Year Transportation Specialist

National Lift Truck has rewarded Rick Johnson, national elite fleet specialized transportation operating engineering specialist, on his 30th anniversary with the company by customizing his truck the way he always wanted it.

Michael Roth

Dec. 18, 2018

National Lift Truck has rewarded Rick Johnson, national elite fleet specialized transportation operating engineering specialist, on his 30^th anniversary with the company by customizing his truck the way he always wanted it. The company used his favorite color scheme, including chrome detailing.

“National Lift Truck’s equipment engineering specialist Ron Tenut has done all the beautiful custom work on Rick’s special rig, making it look like a real show truck, which turns heads on Chicagoland roads every day now,” said Voitek Dworak, National Lift Truck marketing manager.

National Lift Truck, headquartered in Franklin Park, Ill., in the Chicago area, has been in business for 62 years. The company has retained many of its employees for decades, in some cases spanning multiple generations. NLT is No. 90 on the RER 100.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.