Aspen Equipment Co., Bloomington, Minn., recently hired Keri Ulrichs as a territory sales manager for its Iowa and Nebraska branches. Ulrichs is an experienced business-to-business sales professional who grew up around the trucking industry through her family’s trucking brokerage business.

In her new role at Aspen Equipment, Ulrichs will develop and maintain relationships with new and existing construction, fleet, governmental and utility customers. Ulrichs will grow Aspen Equipment’s Iowa and Nebraska customer base and increase market share within existing accounts. Ulrichs’ main focus will be on customers of truck equipment including Palfinger articulating cranes.

The company also promoted Mitchell Buzzo from warehouse specialist to inside sales/parts representative for its Bloomington, Minn., location. Buzzo has been employed by Aspen Equipment for a year and a half. In his new role, Buzzo will be a front-line customer service contact who focuses on counter sales of replacement and maintenance parts for phone-in, walk-in and internal customers.

“I sincerely believe that helping people succeed should be part of everyday practices at Aspen Equipment Co. and I strive to hire and promote people who embrace this goal,” said vice president of sales operations Todd Foster. “Over the past 18 months, Mitch Buzzo has exemplified this philosophy by consistently going above the call of duty to help both our customers and his fellow employees achieve their greatest success. Putting Buzzo in a frontline customer service position will continue to support this mission by giving more customers exposure to a positive, professional and helpful experience with Aspen Equipment Co.”

Aspen Equipment Co. has been owned and operated by the Sill family for three generations. It sells, rents and services commercial equipment for federal, state and local governments, railroads, utilities and construction trades.