Fame Rental’s New CRM Solution is Embedded in the Software

Built into the Fame Rental platform, the new CRM enhancement is designed to empower sales, service, and support teams with instant access to the customer insights they need to deliver service at every touchpoint.
June 24, 2025
2 min read
685b06d8e594725a51479707 Fame Rental Logo 2024

Fame Rental, a supplier of ERP software solutions for the rental industry, recently unveiled its latest product innovation: an embedded, fully integrated, and real time Customer Relationship Management solution. Built into the Fame Rental platform, the new CRM enhancement is designed to empower sales, service, and support teams with instant access to the customer insights they need to deliver service at every touchpoint.

“The new embedded CRM isn’t just a bolt-on tool for Fame software; it’s a revolutionary and highly strategic shift in how rental businesses can build better customer relationships from the inside out,” said Joe Lewis, CEO of Fame Rental. “While aggressive pricing can win deals, exceptional customer service is priceless. This tool helps empower every employee in an organization to provide exceptional service that elevates everyone's attitude and keeps customers coming back.”

Unlike traditional CRM “integrations” that link separate systems with sync delays and limited access, Fame’s CRM is embedded directly within the core application and database. The result is real-time visibility, consistent data across teams, and a completely unified experience for both customers and employees. The Fame approach helps eliminate data silos, reduce errors and misinformation, and ensure that everyone — from the service desk to the C-suite — can securely and confidently access and engage with up-to-date customer information. 

Key Features of Fame Rental CRM 

● Track calls, meetings, and tasks using intuitive dashboards and calendars.

● Link all customer activities to critical documents like quotes, contracts, work orders, and invoices.

● Automate schedules and reminders for your team and customers.

● Leverage FameAir Maps and Notifications for smart location-based engagement.

Read more about it here:  

https://fameintel.com/fame-rental-announces-embedded-crm-solution/

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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