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    1. Business & Technology
    2. International Rental Business

    Aerial Rental Giant Riwal Names Pedro Torres CEO

    July 12, 2019
    International aerial work platform and telehandler rental and sales specialist Riwal has named Pedro Torres CEO, effective immediately.

    International aerial work platform and telehandler rental and sales specialist Riwal has named Pedro Torres CEO, effective immediately. Torres’ appointment is based on his extensive 25 years of managerial experience in the international rental industry.

    Torres joined Riwal in 2012 as regional director and was promoted to chief operating officer in 2015. Torres has strongly contributed to the positive operational results of the company and the implementation of The Riwal Way, a continuous improvement program that Riwal executives say has transformed the company’s culture. Torres, along with chief financial officer Réne Timmers and chief business development officer Søren Rosenkrands, directed the continued growth of Riwal’s international operations during this period.

    "We are so glad to have been able to select the right person for the job from within the company,” said Ellen Meijer, a member of Riwal’s board of directors. “The other members or Riwal’s executive management team fully support Pedro Torres’ appointment. Pedro’s operational and strategic skills, as well as his ability to enable team performance makes him highly suited for the job.”

    Riwal’s most recent CEO was Norty Turner, who led the company from 2012 until October 2018.

    Riwal, established in 1968 and headquartered in Dordrecht, The Netherlands, has 75 branch operations in 16 countries, operates more than 19,000 units and conducts business in more than 70 countries.

    About the Author

    Michael Roth | Editor

    Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.