Snorkel Celebrates 60th Anniversary with New Global Website
Snorkel, a leading full-line manufacturer of aerial lifts announced that 2019 marks the venerable company’s 60th anniversary. Founded in 1959 by Art Moore, with roots in the fire-fighting industry, Snorkel has grown into a global player in mobile elevating work platforms. Kicking off a year of celebration, Snorkel today unveiled a new global website for the company, featuring a clean and modern user interface and many new online features.
New features include access to The Platform, Snorkel’s new online parts-ordering system and interactive technical publications library. The resource is designed to provide fast access to locating and ordering spare parts anywhere in the world, anytime, as well as the ability to access a significant library of Snorkel manuals, bulletins, schematics and other technical documents in minimal time.
Snorkel is also launching The Toolbox on the new website, an online blog of exclusive Snorkel content focused on getting the most from Snorkel lifts. The regularly updated blog will feature a variety of videos and articles on service, maintenance and operation of Snorkel products, direct from Snorkel’s global team of product support experts.
A new password-protected brand center has also been created, providing access to Snorkel logos, photos, videos and other materials to assist customers and dealers to promote Snorkel equipment.
The new website also offers redesigned product pages, with new product videos and detailed photo galleries. The quote reqest process has been simplified with the addition of a ‘quote basket’, where users can place all items they are interested in and request a quote using a single form. The Snorkel dealer locator has also been enhanced, now including branch maps, opening hours and services offered.
“The new Snorkel global website is another step in our mission to continuously improve the customer experience,” said Matthew Elvin, Snorkel CEO. “The fresh design is right up-to-date, but still affords the approachability and simplicity that our customers have come to expect from Snorkel. This is a great way to start our 60th year in business, and I am incredibly proud to be celebrating such a milestone in our history.”
The website, fully optimized for mobile, tablet and desktop, is now live at www.snorkellifts.com. The site also includes a timeline that shares more about Snorkel’s innovations and 60-year history.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.