The Urgent Mindset of Rental


In Weigh the Evidence, Larry Kaye writes about dealers entering the rental business. Kaye has studied this topic for years and has given seminars and consulted with dealers on their rental operations. Personally, I have visited quite a few dealers that have done very well in the rental business. The ones that have succeeded, from what I have seen, have come to understand a rental mindset and worked to set up a structure that accommodates short-term rental as opposed to the more long-term ...

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What's Rent Talk?

Rent Talk is the premier blog of Rental Equipment Register Magazine


Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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