Most Recent Blog Posts

Jan 01, 2017

My New Approach to New Year’s Resolutions 

I have a bit of an aversion to New Year's resolutions because my sense of what usually happens is that, in the press of our busy lives, we tend to....More
Dec 01, 2016

Product Trends in the Here and Now 2

I could easily go on for a few pages about some of the unique products in this year's edition of the RER Innovative Product Awards, but I want to....More
Nov 01, 2016

Do You Need a Pump or a Dry Ditch? 2

If the rental industry is more capable, it’s because the customer has come to expect it, and that has led to a level of professionalism that probably....More
Oct 01, 2016

Mobility, Mobility, Mobility is the Name of the Software Game 2

Mobility is definitely what rental software developers are aiming for – to provide access to the same information on one’s mobile phone or tablet as....More
Sep 01, 2016

Time to Start Believing in Zero 

The rental industry is somewhat of a pressure-filled business. We know how important it is to be on time, to deliver equipment on time, to get back....More
Aug 01, 2016

Nothing New? I Don’t Think So! 1

At a recent trade show I was surprised by comments from a couple of rental people who said there was nothing much new in aerial technology....More
Jul 01, 2016

Finding Locations and Using Your Software 

Despite the degree of consolidation in the equipment rental industry, it’s always encouraging to see the still vibrant regional independent companies....More
Jun 01, 2016

A New Approach to Customer Satisfaction 2

Seems like customer satisfaction surveys are all the rage these days. You call a company on the phone for whatever reason and you’re invited to stay....More
May 01, 2016

Encouraging Trends on the RER 100 12

While there seems to be plenty of jobs going on right now, with non-residential, residential – especially multi-family – and other kinds of....More
Apr 01, 2016

Incentives that Might Give you an Edge 11

Of course, finances matter, and giving employees the opportunity to get a share in the company’s success is a big part of employee satisfaction and a....More
Mar 01, 2016

Stay Safe and Keep the Faith 6

More and more people are getting trained in aerial work platform safety and it can never be emphasized enough how important it is....More
Feb 01, 2016

Niches, Lions and a Lift Named Lucille 8

It’s not every day when somebody calls a rental center and says they want to rent “Lucille.”....More
Jan 01, 2016

A Few Ways of Looking at 2016 6

As we begin a new year, every company has its expectations, budgets and projections, and in the rental business, a lot has to do with how the economy....More
Dec 01, 2015

Ingenious Ideas and the Power of the Broom4

All these products start from ideas, often from customers asking for different capabilities that aren’t there yet. Then comes the hard work of....More
Nov 01, 2015

Engine Education and Job Ready 27

Now that Tier IV machines are getting out there on jobsites, I’m particularly interested in the reaction of rental companies. Some are saying the....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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