Boels-Cramo Group Buys 354 Snorkel TM12 Telescopic Mast Lifts
Snorkel announced that Boels-Cramo Group has invested in 354 Snorkel TM12 telescopic mast lifts for its rental fleets across Europe and Scandinavia.
The deal, which was negotiated by Snorkel’s Andrew Fishburn from a distance during the pandemic through a series of virtual meetings, product evaluations and research by the Boels-Cramo team, was completed in March. Deliveries from Snorkel’s facility in the U.K. have now commenced.
The 354 units, which are custom-painted in Boels orange, were ultimately chosen for their outdoor-rating and the dual-coat custom-color powder paint finish offered by Snorkel. They are being delivered rental-ready into Finland, Norway, Sweden, Estonia, and the Netherlands.
The TM12 was the original self-propelled telescopic mast lift introduced in the early 1990s and remains a market-leading product today. Delivering a maximum working height of 5.6 meters, the Snorkel TM12 can lift a platform capacity of 227 kg yet weighs just 830 kg. Measuring 0.76 meters wide, the compact Snorkel TM12 can easily pass through standard doorways and be carried in passenger elevators. A 0.5-meter roll-out extension deck and non-marking tires come as standard.
The Boels-Cramo Group is one of the leading equipment rental solutions providers in Europe, with 750 depots in 18 countries, employing 7,500 people.
Of the decision to invest in Snorkel TM12’s, Cramo product area manager for access equipment, Jacobo Campos said, “Compact telescopic mast lifts are a very popular product type with our customers, so we took the time to evaluate the options. The Snorkel TM12 is the original, and with the upgrades that have been made to this design over the years, along with Snorkel’s unique dual-coat powder paint finish, we have selected a leading product for our fleet and our extensive customer base.”
Andrew Fishburn, Snorkel vice president of strategic accounts – EMEA, added, “We are extremely proud to be supplying a market leader with Snorkel TM12’s, and we thank Jacobo and the Boels-Cramo team for their consideration and the business.”
For more information on the Boels-Cramo Group, visit www.boels.nl, and for more information on Snorkel, visit www.snorkellifts.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.