Interviews with Aerial Manufacturers: Maximizing Utilization with Technology – Part 2
For part 1 of this roundtable, please visit: https://www.rermag.com/aerial-lifting/media-gallery/55142265/interviews-with-aerial-manufacturers-maximizing-utilization-with-technology
Participants:
Malcolm Early, vice president marketing, Skyjack
Joe Leinwol, chief sales officer, Magni America
Paul Jensen, product marketing manager, Haulotte
Jeffery Eckhardt, vice president engineering, Xtreme Manufacturing & Snorkel
Joey Liu, marketing specialist, Sinoboom North America
Rogerio dos Santos, vice president of strategy and product management, JLG
Dickey Bennett, Director of Key Accounts Sales, LGMG
Mark Elton, Director of Research & Development, LGMG
Ben Bradshaw, Genie executive vice president, North American sales
Scott Owyen, director of training, North America, Genie
What are the main new developments in your company’s products?
Early: In the past year we have seen the completion of the roll out of E-drive to the full range of DC scissors in which direct electric drive replaced hydraulic wheel motors, delivering improved duty cycles and lower lifetime costs. E-drive is also a feature on our new micro scissor range launched in early 2024. The two-model range micro includes a 13-foot platform height and a 19-foot platform height model both of which include compact dimensions, low gross vehicle weight and low floor loading. Most recently we have launched a range of two e-booms in Europe. Available with 51-foot and 66-foot working heights and suitable for indoor and outdoor use, Skyjack’s new SJ45 AJE+ and SJ60 AJE+ models are battery powered electric rough terrain articulated booms that also include many of the design features that users have come to expect from Skyjack.
Leinwol: Magni's enhanced telehandler features are designed to meet the evolving needs of today's construction industry. Our latest models boast increased height and reach capabilities, along with higher weight capacities, ensuring they can handle even the most demanding tasks. We’ve also updated our touch screens to a larger size and offer dynamic displays that include real-time load charts, offering operators precise control and insight. Additionally, these models are equipped with advanced telematics systems, enabling better fleet management and predictive maintenance, ultimately reducing downtime and maximizing efficiency on the job site.
Jensen: Haulotte’s newest rough-terrain MEWP models are the safest, most efficient machines that we have ever built. The HA61 RTJ PRO rough terrain boom is the most recent update to an already popular machine. To reduce machine emissions and make maintenance more simple, a new 24 hp engine has been paired with a four wheel drive mechanical axle, eliminating 30% of the hydraulic hoses of the previous machine while still delivering all the rough terrain performance needed for today’s job sites. The dual zone platform weight capacity now includes a dual zone tilt allowance. When working in the restricted zone, the machine tilt capacity increases from 4 to 6 degrees, reducing the temptation to use unsafe practices like cribbing when working on slopes. Look for the new Dual Reach feature on additional machines as they are updated to our new design standards.
Eckhardt: At Snorkel, we’re focused on pushing the boundaries of what aerial work platforms can achieve, particularly in terms of expanding work envelopes and increasing load capacities. These improvements allow operators to access more challenging work areas and handle heavier loads, enhancing productivity across various applications. One of the key advancements driving these improvements is the development of advanced steering modes. By integrating improved sensor technology, we’ve been able to offer more precise control of the machine's movements, providing operators with enhanced maneuverability even in tight or complex environments. These sensors assist in real-time adjustments to the steering, enabling smooth operation in confined spaces, while maintaining the stability and safety that operators need. This focus on both increased capacity and refined movement control reflects our commitment to developing equipment that is not only more versatile but also safer and easier to operate.
Liu: All electric scissor lifts:
The Sinoboom 1930ME ALL electric scissor lift is designed to meet the needs of modern construction and maintenance tasks with its efficient performance, compact design and eco-friendly operation. The 1930ME ALL stands out with its completely hydraulic-free design, eliminating the risk of hydraulic leaks and reducing maintenance needs.The electric system reduces the total cost of ownership by minimizing maintenance requirements and maximizing uptime.
Lithium-Powered Electric Booms with Extension Range Module (ERM):
The ERM enhances the efficiency of electric boom lifts, delivering substantial cost savings and increased productivity for construction projects. It is compatible with models such as the TB660EJ Plus and TB860EJ Plus. Charging times: 3 hours for the TB660EJP Li and 4 hours for the TB860EJP Li (from 30% to 80%).
The modular design allows for easy installation and transfer between machines, while the intelligent monitoring system provides real-time data on equipment status and energy consumption, ensuring optimized performance. The 150-liter diesel fuel tank supports up to 30 charging cycles, and the lithium-powered smart battery is equipped with self-warming technology for temperatures below 0°C.
Dos Santos: Recently, JLG has taken significant steps to develop and enhance our product lines. We have completed the acquisitions of Hinowa and AUSA to expand our portfolio with new models and specialty machines that go beyond our traditional access offering to our customers. We also continue to update our core product lines, exemplified by our introduction of the refreshed SkyTrak 8042 telehandler model this past spring. And, we have expanded our range of electric equipment to include the all-new E313 telehandler and ES4046 scissor lift models. In addition, we are adding new features, accessories and options, such as AC drive motors, mid-rail decks, lithium battery packs and onboard generators, to help customers work more productively in specific applications. Additionally, we are transitioning from telematics to IoT for two-way fleet management and a communication platform for interactivity with the launch of ClearSky Smart Fleet and have refreshed JLG University to provide a modern user experience through enhanced learning paths.
Bennett, Elton: At LGMG, we are proud to enhance our product offerings and manufacturing processes continuously. A significant development has been the establishment of our state-of-the-art facility in Monterrey, Mexico, where automation plays a central role in ensuring high-quality production.
One key innovation is integrating automated welding systems throughout our manufacturing line. This technology guarantees precise, consistent welds on every machine, which contributes to greater structural integrity and improved safety across our mobile elevating work platforms (MEWPs). By eliminating variations inherent in manual processes, automated welding allows us to achieve exact specifications and produce components that are consistently durable and reliable under heavy usage.
Additionally, LGMG’s 100-percent automated electrocoating process ensures a flawless finish, enhancing both the durability and appearance of every machine. Each component is seamlessly moved through the electrocoating process by an aerial conveyor system, ensuring that the paint and protective coatings are applied evenly and consistently across all units.
With this focus on automation and quality, LGMG continues to deliver equipment that rental companies can trust.
We continually ask manufacturers and rental companies about electric and hybrid aerial machines, and we find demand and acceptance is increasing each year, along with improved charging infrastructure on jobsites. Do you agree with this? What are your expectations for this market in the foreseeable future, particularly in rental?
Early: Yes, as we touched upon earlier sustainability initiatives are pushing things forward in this area. In July of 2024 we introduced two new all electric e-boom models into the European market and will follow this in early 2025 with two new hybrid electric models in Europe. Our initial focus is on Europe because in truth, as it stands today, there is more acceptability there.
In North America there is interest, although reservations remain on charging infrastructure. This means as interest turns in to demand over the next few years, it will tend to favor the hybrid model over the all-electric model. When talking about electrification, the discussion is a little bit different for telehandlers. While electric models are entering the market the discussion can be widened to other fuel sources such as hydrogen. Unlike aerials that have a significant stop-start profile, the telehandler’s operation is more continuous, which means hydrogen can be considered. The questions then are on timeline, and the technological approach that will win out. I would think that is more of a medium-term phenomenon and that in turn will see a debate between a hydrogen burning engine or hydrogen fuel cell in an electric telehandler.
Leinwol: The growing demand for electric and hybrid machines signals a market shift. Our Twin Power option uniquely allows operators to switch between diesel and electric power, delivering the flexibility and sustainability that today’s job sites need. Meanwhile, all new Magni machines feature Tier 5 engines, ensuring both fuel efficiency and reduced emissions.
In conclusion, Magni is committed to driving advancements in safety, efficiency, and sustainability within the telehandler market. We are excited about the future and look forward to continuing our partnership with rental companies to meet the evolving needs of the construction industry.
Jensen: Haulotte introduced the 100-percent electric Pulseo range of machines in 2018 and has continued to develop and push the state of the art. All machines in the Pulseo range have an optional detachable range extender to increase machine flexibility within the rental fleet. Machines can be sent out without the range extender when there is easy access to the electrical grid or a 100-percent electric machine is required on the job site. Adding the range extender to the machine increases the types and conditions of locations where the machine can be used and the small generator efficiently charges the machine battery pack as long as there is fuel available.
For even more flexibility, the same range extender can be installed on any boom or scissor lift in the Pulseo range, reducing the number required for an effective fleet. As our industry searches for the best answers to reduce emissions while efficiently getting work done, the Pulseo range is the most flexible and effective solution supporting construction and industrial companies as they continue to build our economy.
Eckhardt: The demand and acceptance of electric and hybrid aerial work platforms have seen a substantial increase in recent years, and this trend is only expected to accelerate. The advancement and reduced costs of lithium-ion battery technology have played a significant role in driving the adoption of electric machines across the industry. These not only batteries offer longer runtimes but also improved energy efficiency, making them an attractive option for both manufacturers and rental companies.
A growing challenge on many jobsites is the issue of battery theft, particularly as electric machines become more prevalent. However, when it comes to lithium-ion batteries, the problem is somewhat mitigated by a few key factors. Unlike traditional lead-acid batteries, lithium batteries have minimal scrap value, making them far less attractive to thieves looking to sell stolen components. Additionally, modern lithium batteries are often designed with unique connectivity that ties them specifically to the equipment they power, rendering them useless for other applications without the proper integration. This lack of interchangeability, combined with the fact that lithium batteries require less maintenance, allows manufacturers to install them in bolted or locked compartments that are not easily accessible. These secure housings act as an effective theft deterrent, protecting valuable equipment from tampering and ensuring that the machines stay operational on the jobsite.
One of the key innovations in this space is the integration of range-extending gensets—often referred to as the hybrid option. This setup allows electric-powered machines to operate across multiple shifts before needing a recharge or refuel. The hybrid capability is particularly valuable as it provides a flexible solution for jobsites, allowing the machine to run on battery power when working indoors or in noise-sensitive and emission-restricted areas, while the genset can kick in when the equipment is moved outdoors or to areas where grid power may not be readily available.
In fact, many machines can function strictly as battery-powered units, only requiring charging when plugged into the grid. This highlights a critical point: charging infrastructure on jobsites must keep pace with the growing fleet of electric-powered machines. As the adoption of electric aerial platforms increases, ensuring that the electrical grid at jobsites can handle the demand for charging is essential. Jobsite planners and contractors need to be aware of the potential surge in energy requirements to avoid delays in operations due to inadequate charging facilities.
The aerial work platform market is uniquely positioned to benefit from this shift toward battery-powered equipment. Aerial lifts are frequently used indoors in environments such as factories, offices, convention centers, and retail spaces, where quiet operation and minimal emissions are not only beneficial but often a necessity. The ability to operate equipment in such settings without disrupting workers, patrons, or nearby communities makes electric platforms particularly valuable in urban and densely populated areas.
Furthermore, aerial lifts are often stationary for extended periods while operators work at height. During these times, traditional fuel-powered engines would continue to run idle, leading to unnecessary emissions and noise. Electric and hybrid systems, by contrast, can capitalize on zero-idle time, saving energy and improving the overall efficiency of operations. This capability significantly reduces not only fuel consumption but also the environmental footprint of the equipment.
Looking ahead, we expect to see further improvements in battery technology, resulting in longer runtimes, quicker charging capabilities, and overall reduced costs. The adoption of electric and hybrid machines in the rental market is expected to continue growing, particularly as contractors and operators become more accustomed to the technology and as the supporting infrastructure improves. For rental companies, offering electric and hybrid machines can also be a strategic advantage, as more customers demand sustainable and environmentally friendly options for their projects.
That said, while the demand for electric machines is rising, there are still challenges to address. One significant factor is ensuring that rental companies are prepared to maintain and service these machines, as electric platforms require a different maintenance approach compared to traditional internal combustion engine models.
Additionally, as fleets transition to electric and hybrid systems, there may be a need for further training and education for operators, rental staff, and mechanics to ensure proper handling and optimization of these new technologies.
In conclusion, electric and hybrid aerial work platforms are not just a trend—they represent the future of the industry. The combination of efficiency, sustainability, and versatility makes them a compelling choice for both indoor and outdoor applications. As battery technology continues to advance and charging infrastructure becomes more widespread, the market for electric and hybrid platforms is expected to expand rapidly, especially in the rental sector where flexibility and reliability are key to meeting customer demands.
Liu: We agree. Based on AEM data we could see the growth of electric MEWPs in the industry. Especially as jobsite regulations become more stringent regarding emissions and noise control. The hybrid and electric machines are particularly appealing for indoor use, urban environments, and job sites where sustainability goals are being prioritized.
Rental companies are also starting to adapt by offering charging solutions and services, making it easier for customers to rent and operate electric machines without worrying about charging limitations.
Dos Santos: Yes, at JLG, we agree that the demand and acceptance of electric and hybrid aerial machines are on the rise, a trend we expect to continue in the foreseeable future. Here are some key factors contributing to this growth:
- Increased Model Variety: We’re seeing a broader range of electric and hybrid aerial machines become available. These new models offer longer runtimes and quicker charging capabilities, which address some of the previous limitations and make them more practical for various applications.
- Expansion of Bi-Energy Options: The availability of hybrid and/or bi-energy options is also growing. These machines combine electric power with traditional fuel sources, offering greater flexibility and extending operational hours while still benefiting from the reduced emissions and lower operating costs of electric power.
- Falling Costs for Advanced Battery Technologies: The costs of advanced battery technologies, such as lithium-ion batteries, are decreasing. This reduction in cost makes electric and hybrid machines more financially accessible for both rental companies and end-users, further driving adoption.
- Growing Charging Infrastructure: The charging infrastructure is improving, with more portable solutions available to bring power directly to job sites. This advancement alleviates one of the most significant challenges associated with electric machines and supports increased use in the field.
Given these advancements, we expect that the market for electric and hybrid aerial machines will continue to grow, especially in the rental sector. We also anticipate that rental companies will likely experience greater demand for these eco-friendly and cost-effective solutions as these machines continue to become more efficient and economically viable.
Bennett, Leon: The demand for electric and hybrid machines is rising, particularly for booms. However, challenges with charging infrastructure on job sites still impede widespread adoption. Hybrid systems in rough terrain scissors and booms are becoming more popular due to the demand for environmentally friendly solutions. That said, full electrification for larger machines, like telehandlers, remains limited due to cost and power constraints.
Bradshaw: The answer here, is it really depends. There are some jobsites and locations where adoption of electrified equipment (hybrid and electric) is higher, and there are other jobs, applications, types of equipment, etc., that aren’t ready, or fully ready, yet.
As equipment owners and operators discover the benefits that electrified equipment can offer in terms of performance, reliability, and reduced maintenance, we’re seeing increased adoption. That is true for both electrified equipment and hybrid equipment. And, as I mentioned above, technology is changing and evolving rapidly. This is one of the benefits of, and one of the reasons why, Genie is partnering with experts in these emerging technologies, like Acculon Energy. The next generation of battery technology will only improve the performance of electrified equipment. Again, the challenge is to make sure that, as a manufacturer, Genie is implementing these emerging technologies in a manner that delivers the quality and value our customers and the industry are looking for.
Genie’s FE hybrid system is a good example of this philosophy. Genie’s FE hybrid booms can work more than full, standard work week on a single tank of fuel in hybrid mode, or a full work day on a single battery charge in electric mode. Additionally, FE’s intelligent control system keeps the batteries charged and the machine ready to work by using both regenerative braking technology and automatic engine start and stop. By charging the batteries while the boom works, jobsites can almost entirely eliminate downtime usually caused by plug-in charging.