Honda wins the Gold for innovative print design and packaging of its HRX lawn mower.
Honda Power Equipment, a division of American Honda Motor Co., received a Gold MarCom Award in the print design and packaging category of the program for its all-new Honda HRW lawn mower carton. This is the first award the division has earned for product packaging.
The new HRX lawn mower has been redesigned to include more stylized and descriptive product images, providing more information to consumers considering lawn mower purchases. Also, a more appealing and attractive design was implemented to distinguish the product.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing, publications, promotions, public service/pro bono, creativity and electronic/interactive.
“The Honda Power Equipment division works closely with our dealers and business partners in developing marketing materials that best meet the needs of their customers for product information,” said Alex Torre, market research and marketing manager, Honda Power Equipment.
Honda Power Equipment markets a complete line of 21-inch walk-behind lawn mowers for commercial, premium residential and consumer applications. The product line consists of 13 models in four different series, including HRX, HRR, HRS and HRC.