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Central Oregon Forklift and Equipment Joins LiuGong North America Dealer Network

Aug. 10, 2023
The company’s roots are based in Long Beach, Calif., but the business relocated to Bend, Ore., in the early 1990s.

The LiuGong North America material handling network continues to grow with the addition of Central Oregon Forklift and Equipment. The company’s roots are based in Long Beach, Calif., but the business relocated to Bend, Ore., in the early 1990s.

Both Dee Shields, chief financial officer, and Dan Shields, chief operating officer, of Central Oregon, have family history working within the material handling industry. LiuGong and Central Oregon connected following the discovery of a California dealer advertising in Oregon. Dan Shields noted the desire to add reliable, consistent forklifts to the Central Oregon fleet. The company sells forklifts in Oregon, California, Idaho and Washington.

“We have been looking for something more affordable for our customers, and additionally, the warranty was huge for them too,” Shields said. “LiuGong has been responsive and great to work with. Everyone is very helpful, and we’re so thankful for that.”

Jared Ward, vice president, material handling, LiuGong North America, echoed Shields’ comments in noting the relationship has gotten off to a strong start.

“When our team connected with the Central Oregon group, we knew they were a great potential addition to our material handling dealer network,” Ward said. “Their experience and range covering the Pacific Northwest stood out as we continue to expand our network. We’re committed to serving them with consistent, reliable forklifts.”

LiuGong North America continues to grow its footprint in the North American market by providing high-performance and high-value machines. To learn more about the company, visit https://www.liugongna.com/.