Sonsray Machinery Acquires 11 Case Power & Equipment Dealerships

Feb. 8, 2013

Sonsray Machinery has acquired 11 Case Power & Equipment dealership locations in California, Nevada, Oregon and Washington, which had been operating as a subsidiary of CNH Construction Equipment. For Sonsray, the acquisition is its first entrance into the construction equipment business.

“For nearly 30 years our family has operated Sonsray, offering refrigerated trailers and containers in many of the same towns where Case Power facilities were located,” said Matthew Hoelscher, president of Sonsray Machinery. “We see many opportunities for applying our knowledge from one business to the other, and we’re looking forward to enhancing services for construction equipment owners throughout our territory.”

All branches will continue to carry the complete Case construction equipment line and will provide parts and service for any brand or model, Sonsray said. The Case line includes loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid-steer loaders, compact track loaders, loader tool carriers and rough-terrain forklifts. The branches are located in El Cajon, Fontana, Santa Fe Springs, Sacramento, Stockton, and Redding, Calif.; Sparks, Nev.; Portland and Salem, Ore.; and Auburn and Marysville, Wash.

Sonsray Machinery Co. is headquartered in the Los Angeles suburb of Vernon, Calif.