Rermag 2441 Volvo Chinafridaystory2012february24 Web 1

Volvo CE Launches Limited Edition Excavators at Largest-Ever Customer Event in China

Feb. 24, 2012
Volvo Construction Equipment held its largest-ever customer event in Sanya, China, coinciding with the launch of its limited edition excavators and the signing of several important agreements. Nearly 3,000 dealers, customers, senior Volvo managers, and Volvo Ocean Race team representatives were invited to the event as an appreciation of Volvo’s ongoing relationship with its Chinese customers.

Volvo Construction Equipment held its largest-ever customer event in Sanya, China, coinciding with the launch of its limited edition excavators and the signing of several important agreements. Nearly 3,000 dealers, customers, senior Volvo managers, and Volvo Ocean Race team representatives were invited to the event as an appreciation of Volvo’s ongoing relationship with its Chinese customers.

Volvo CE, together with its joint-venture partner, the Chinese company SDLG, remains No. 1 in the Chinese wheel loader and excavator market, the company said.

“It’s been fantastic to see our customers so enthusiastic about this celebration,” said Lawrence Luo, president of sales region China.

For Volvo CE, the event marked the closing of five large excavator deals, formalized at a deal-signing ceremony attended by industry representatives, key account holders and dealer who commended the company for its ongoing dedication to customer support in China.

“These deals are powerful evidence of Volvo CE’s extraordinary performance in the Chinese market over the past few years,” said Eberhard Wedekind, executive vice president of Volvo CE sales and marketing.

Volvo also signed an agreement with the World Wildlife Fund for Nature to participate in Climate Savers, a program that asks companies to commit to reducing their carbon-dioxide emissions. By signing the agreement, Volvo CE became the first construction equipment company to join in the program, with SDLG the first company in China to participate.