Volvo Rents, recently acquired from Volvo by Platinum Equity, has changed its name to BlueLine Rental, the company announced today. Platinum Equity’s acquisition of Volvo Rents was finalized at the end of January.

Blueline Rental, which has 130 branches, features an expanding line of Volvo compact equipment – such as backhoe and skid steer loaders, compact wheel loaders, compact excavators and compaction equipment – as well as a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets. The company focuses on daily, weekly and monthly rentals.

“The launch of our new identity represents an exciting milestone for the company,” said Scott Hall, president of BlueLine Rental. “With Platinum Equity’s support, we have new opportunities to grow and build on the fundamentals that have made us so successful.”

“We have worked closely with the management team to ensure a seamless transition and we are excited to help the business achieve new levels of success,” said Louis Samson, the partner at Platinum Equity Partner who led the transaction team. “We are excited about BlueLine’s prospects and are committed to helping it thrive as an independent company with a new identity.”

Hall added that business has continued as usual as the transition to new ownership has unfolded.

“We remain steadfast in our commitment to the 5 r’s that have made us successful: resource, recognition, responsiveness, respect and reinforcement,” said Hall.

The company’s new website is www.bluelinerental.com.

BlueLine Rental is No. 7 on the RER 100, listed as Volvo Rents.