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by Michael Roth Nov. 17, 2009

Rental Hall of Fame Honors the Right Stuff

Over the past few years, the American Rental Association has inducted quite a few worthy people into its rental Hall of Fame. Industry pioneers such....More
by Brandey Smith Nov. 2, 2009

Third-Quarter Earnings Slides Knock Share Values Downward

After a second round of third-quarter 2009 financial results were released last week, the RER Reports Stock Block reported declines by all but two of....More
by Michael Roth Oct. 7, 2009

Baby You Can Drive My Mini-Excavator

The report that came out last week from IHI Global Insights (see more detail at http://rermag.com/trends_analysis/headlinenews/construction-job-loss-....More
by Michael Roth Sep. 18, 2009

Fleet Management is Adapting and Re-Packaging Existing Capabilities

When the phone isn't ringing at a business, the company can increase its sales efforts to try to make it ring more by chasing business aggressively....More
by Michael Roth Aug. 10, 2009

On the Way to the Forum

I highly recommend you check out the AED Executive Forum in Chicago, Sept. 10-11. I've gone almost every year since the forums started about a decade....More
by Michael Roth Jul. 17, 2009

Are You the Smartest?

For those of you who are CEOs or owners of your companies, let me ask one question: Are you the smartest person in your company? Some of you probably....More
by Katie Ernzen Jun. 30, 2009

A Place in History

One of my “bucket list” items is to visit every one of the 50 states and to really get a feel for the culture and the people that live in each state....More
by Michael Roth Jun. 17, 2009

Phone Therapy and Business Revival

I've been vocal about the importance of the sales staff of rental companies continuing to market the services of your company and getting in front of....More
by Michael Roth May. 28, 2009

Fresh Blood and Energy

Those of you who regularly read RER Reports, our weekly electronic newsletter — which you can access at www.rerreports.com and subscribe for free —....More
by Michael Roth May. 14, 2009

Thoughts From an Investor About Rental Rates

Thoughts From an Investor About Rental Rates A lot of people have asked me to write about the current rental rate situation, which is, by many....More
by Michael Roth May. 7, 2009

Recession Issues are Universal

Since people are always asking me about how everybody else is doing across the country, in advance of the publication of the RER 100 report -- which....More
by Brandey Smith Mar. 31, 2009

Going Green Can Enhance Profitability

The economy is in recession, stocks are down, business is down, consumer confidence is down, yada, yada, yada. We all know these things by now, right....More
by Katie Ernzen Mar. 20, 2009

John Deere's On It

After traveling recently to Phoenix, Ariz., for a John Deere Construction....More
by Michael Roth Mar. 18, 2009

Get Out on the Jobsite

It's abundantly clear the recession is going to be here for a while. Obviously rental companies have to adjust to changing conditions and challenges....More
by Michael Roth Mar. 9, 2009

Not ARA's Fault Attendance Lagged

Attendance was down at The Rental Show last week but it certainly wasn't a surprise. Some exhibitor personnel was obviously frustrated as one could....More
Contributors

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Brandey Smith

Brandey Chewning Smith joined RER magazine in 2001 as managing editor. Since then she has written thousands of articles covering the rental equipment industry, and its people, products, events and...
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