Most Recent Blog Posts

Aug 23, 2010

United/AMECO Partnership Has Far-Reaching Implications

Last week United Rentals and American Equipment Co., now more commonly known as AMECO, announced a joint venture with fascinating implications for....More
Jul 13, 2010

Frankly Speaking

Frankly Speaking I remember the very first American Rental Association trade show I attended back in 1990. I don't recall specifically what city it....More
Jun 24, 2010

Traffic Congestion Slows Rental Companies' Productivity

Is there anybody out there who doesn't hate traffic? Of course not. When I'm in a hurry to get somewhere and I'm slowed down by a lot of traffic –....More
Jun 07, 2010

Volvo's OptiShift Saves Fuel and Stress1

I had the opportunity a couple of weeks ago to go to Sweden and visit some Volvo Construction Equipment facilities. One of the highlights was getting....More
Apr 29, 2010

Was the First Quarter the Trough?

United Rentals, Rental Service Corp. and Hertz Equipment Rental Corp. all sustained double-digit revenue drops in the first quarter of 2010 compared....More
Apr 22, 2010

40th Earth Day Reminds Us Environmental Awareness is Good for Business

Earth Day turns 40 today. And environmentalism is more chic than ever. Forty is the new 20, you know. But Earth Day reminds us of far more than the....More
Mar 31, 2010

You Can't Beat Jobsite Prevention

During a recent conversation with a general manager of an aerial equipment rental company I asked him if his sales staff or delivery drivers ever get....More
Feb 17, 2010

Upbeat Attitudes at Rental Show Could Be Good Sign

I admit I didn't know what to expect as I headed to Orlando for last week's Rental Show. Those of you who read our January issue, in which rental....More
Jan 26, 2010

Remembering the Man Named Hotch

Writing obituaries is a necessary part of the profession of journalism, and not a particularly fun one, especially when it involves someone you knew....More
Dec 18, 2009

A Vote of Confidence for the Rental Industry

Sumitomo Corp. has acquired a minority ownership in Phoenix-based Sunstate Equipment. This news will be up shortly on RER's website at
Nov 17, 2009

Rental Hall of Fame Honors the Right Stuff

Over the past few years, the American Rental Association has inducted quite a few worthy people into its rental Hall of Fame. Industry pioneers such....More
Nov 02, 2009

Third-Quarter Earnings Slides Knock Share Values Downward

After a second round of third-quarter 2009 financial results were released last week, the RER Reports Stock Block reported declines by all but two of....More
Oct 07, 2009

Baby You Can Drive My Mini-Excavator

The report that came out last week from IHI Global Insights (see more detail at
Sep 18, 2009

Fleet Management is Adapting and Re-Packaging Existing Capabilities

When the phone isn't ringing at a business, the company can increase its sales efforts to try to make it ring more by chasing business aggressively....More
Aug 10, 2009

On the Way to the Forum

I highly recommend you check out the AED Executive Forum in Chicago, Sept. 10-11. I've gone almost every year since the forums started about a decade....More

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Gary Stansberry

Gary Stansberry is president of The Stansberry Firm LLC and specializes in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value.
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