Most Recent Blog Posts

Apr 29, 2010

Was the First Quarter the Trough?

United Rentals, Rental Service Corp. and Hertz Equipment Rental Corp. all sustained double-digit revenue drops in the first quarter of 2010 compared....More
Apr 22, 2010

40th Earth Day Reminds Us Environmental Awareness is Good for Business

Earth Day turns 40 today. And environmentalism is more chic than ever. Forty is the new 20, you know. But Earth Day reminds us of far more than the....More
Mar 31, 2010

You Can't Beat Jobsite Prevention

During a recent conversation with a general manager of an aerial equipment rental company I asked him if his sales staff or delivery drivers ever get....More
Feb 17, 2010

Upbeat Attitudes at Rental Show Could Be Good Sign

I admit I didn't know what to expect as I headed to Orlando for last week's Rental Show. Those of you who read our January issue, in which rental....More
Jan 26, 2010

Remembering the Man Named Hotch

Writing obituaries is a necessary part of the profession of journalism, and not a particularly fun one, especially when it involves someone you knew....More
Dec 18, 2009

A Vote of Confidence for the Rental Industry

Sumitomo Corp. has acquired a minority ownership in Phoenix-based Sunstate Equipment. This news will be up shortly on RER's website at www.rermag.com....More
Nov 17, 2009

Rental Hall of Fame Honors the Right Stuff

Over the past few years, the American Rental Association has inducted quite a few worthy people into its rental Hall of Fame. Industry pioneers such....More
Nov 02, 2009

Third-Quarter Earnings Slides Knock Share Values Downward

After a second round of third-quarter 2009 financial results were released last week, the RER Reports Stock Block reported declines by all but two of....More
Oct 07, 2009

Baby You Can Drive My Mini-Excavator

The report that came out last week from IHI Global Insights (see more detail at http://rermag.com/trends_analysis/headlinenews/construction-job-loss-....More
Sep 18, 2009

Fleet Management is Adapting and Re-Packaging Existing Capabilities

When the phone isn't ringing at a business, the company can increase its sales efforts to try to make it ring more by chasing business aggressively....More
Aug 10, 2009

On the Way to the Forum

I highly recommend you check out the AED Executive Forum in Chicago, Sept. 10-11. I've gone almost every year since the forums started about a decade....More
Jul 17, 2009

Are You the Smartest?

For those of you who are CEOs or owners of your companies, let me ask one question: Are you the smartest person in your company? Some of you probably....More
Jun 30, 2009

A Place in History

One of my “bucket list” items is to visit every one of the 50 states and to really get a feel for the culture and the people that live in each state....More
Jun 17, 2009

Phone Therapy and Business Revival

I've been vocal about the importance of the sales staff of rental companies continuing to market the services of your company and getting in front of....More
May 28, 2009

Fresh Blood and Energy

Those of you who regularly read RER Reports, our weekly electronic newsletter — which you can access at www.rerreports.com and subscribe for free —....More
Contributors

Michael Roth

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a...

Brandey Smith

Brandey Chewning Smith joined RER magazine in 2001 as managing editor. Since then she has written thousands of articles covering the rental equipment industry, and its people, products, events and...
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