Despite a sluggish economy, access industry newcomer Absolute E-Z Up experienced exceptional growth in its first year of operation, the company said. The company this week announced it is expanding its product line, adding two self-propelled and one manual aerial work platform, to meet customer demand for its low-maintenance access and material handing equipment.

“We set two key goals when we started Absolute E-Z Up,” said Mike Buley, managing partner. “First to offer safe, dependable equipment with the lowest life-cycle cost in the industry, and to operate our business on a ‘customer-centered’ model that places a premium on long-term relationships and customer satisfaction well after the sale is completed. Customer requests for us to expand our product offering demonstrate we’ve succeeded at both.”

AEUP will debut the new CAWP-9.6 and IAWP-7.3 aerial work platforms and its first manual aerial work platform at The Rental Show, Booth 3481, Feb. 27 - March 2, at the Mandalay Bay Convention Center in Las Vegas.

AEUP is based in Charleston, S.C., and is the exclusive North, Central and South American distributor of Bravi access equipment. For more information about Absolute E-Z Up, visit